Maserati MCPURA Cielo to Make Canadian Debut at 2026 Edmonton Auto Experience

Edmonton, alberta, CAN. – April 1, 2026 – Maserati Americas is pleased to announce the Canadian debut of the MCPURA Cielo at the 2026 Edmonton Auto Experience. Located within Maserati Booth #4009 in Hall F, the Maserati of Edmonton exhibit is open for the duration of the show, Thursday, April 9 to Sunday, April 12. Media are invited to preview the exhibit on Wednesday, April 8, at 1:30 p.m., with the Canadian debut of the MCPURA Cielo scheduled for 1:50 p.m. Attendees are encouraged to explore Maserati’s display and participate in dedicated product expert walk-arounds throughout the show.

The Maserati MCPURA Cielo represents the purest expression of the brand’s open-air performance philosophy, delivering an immersive and exhilarating driving experience. As the latest evolution of the MC20 Cielo halo car, the MCPURA Cielo pairs dramatic Italian design with advanced engineering, highlighted by a retractable electrochromic PDLC glass roof that seamlessly transitions from clear to opaque in an instant and opens in just 12 seconds, giving drivers a true ‘sky’ sensation. The model also introduces updated exterior details, including revised front and rear fascias, a GT2 Stradale-inspired rear bumper, a prominent rear spoiler, and new Cyclone wheels, along with expanded Alcantara finishes, and a new steering wheel inspired by GT2 racing.

“The new MCPURA Cielo is a powerful expression of everything Maserati stands for: Italian performance, design, innovation, and emotion,” said Andrea Soriani, Head of Maserati Americas. “Its Canadian debut in Edmonton underscores the strength of our brand while complementing the broader Maserati lineup – Grecale, GranTurismo, and GranCabrio – each of which reflects a distinct facet of the Trident brand.”

Powered by Maserati’s 3.0-liter twin-turbo Nettuno V6 engine with Formula 1-derived pre-chamber combustion technology, MCPURA Cielo produces 621 horsepower and delivers exceptional performance on both road and track. With its lightweight carbon-fiber architecture, refined craftsmanship, and signature butterfly doors, the MCPURA Cielo strikes a distinctive balance between luxury, innovation, and pure driving spirit.

For information about the Edmonton Auto Experience, please visit www.edmontonmotorshow.com, and for information about Maserati Canada, please visit www.maseratiofedmonton.com or www.maserati.com/ca/en. 

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.

The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.

Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:

MASERATI
Matt Rindone – Head of PR & Communications, Maserati Americas – matthew.rindone@maserati.com

EDMONTON AUTO EXPERIENCE
Eleasha Naso – Executive Director, Edmonton Motor Dealers’ Association – enaso@emdacars.com