Maserati at Expo 2020 Dubai

Exhibits and initiatives with the Trident marque
at the Italian Pavilion from 1 October 2021

Dubai, 30 September 2021 – The official opening of Expo 2020 Dubai is taking place on 1 October 2021, and Maserati is a partner at the Italian Pavilion: beauty and sustainable mobility travel on board the Trident’s cars.

The cooperation between Maserati and the Italian Pavilion enriches the storytelling of our country and its wonders for a global audience, and promotes the values of sustainable mobility and development central to the Expo itself. In fact, Maserati is a Brand that is innovative by nature, unique in its style and led by passion, and these same core values provide the main theme at the international exhibition, with the aim of highlighting the excellence of Italian Design and Manufacturing.

From 27 October to 6 November, the exhibition “Maserati: a story of luxury performance supercharged” will take centre stage with a special artistic installation created by the Centro Stile Maserati. The installation will give a fresh interpretation of the Brand’s values, linked to its Italian homeland through technological innovation and its unique design: in the centre, the MC20 supercar, presented as a work of art, with a series of three-dimensional metal objects. The objects vary in color, with modulations from natural aluminium through to copper, the keynote shade of Folgore (the Maserati strategy for electrification), evoking the Brand’s evolution and its constant focus on the future.

There will also be two showcases on the topic of sustainability, not just of the engine but also of the materials used in the vehicles’ development, such as Econyl, and colorful “real material” installations to describe Italian biodiversity.

The Brand’s values will be in the spotlight with three specific Digital Talks. Influencers and Storytellers will take part in talks focusing on beauty, the “human touch” and performances. To further investigate all the many aspects of the “Made in Italy” linking concept, the programme will be completed with a round table discussion on sustainable mobility on Wednesday 3 November.

Official delegates of the Italian Pavilion at Expo 2020 Dubai will travel by Maserati Quattroporte, a classic example of authentic Italian design, which has skillfully combined the virtues of elegance and sportiness.

Maserati S.p.A.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognizable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of the utmost excellence. Ghibli and Levante are now also available in hybrid version and are the Trident Brand’s first electrified cars. A complete range, including V6 and V8 petrol and 4 cylinder hybrid powerplants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, is the supreme expression of the Trident Brand’s high-performing DNA. The top-of-the-range is the MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. MC20 is produced in Modena, at the historic Viale Ciro Menotti plant.

For further information:

MASERATI
Maria Conti – Chief Communication Officer Maserati – maria.conti@maserati.com
Davide Kluzer – Product Communication Responsible – davide.kluzer@maserati.com

Commissariato Generale dell’Italia per Expo 2020 Dubai
Area Comunicazione Commissariato Italia ad Expo 2020 Dubai - media@italyexpo2020.it