23 Apr 2025

VAUXHALL WINS BEST AUTOMOTIVE CAMPAIGN AND BEST COMMERCE MEDIA STRATEGY AT THE CAMPAIGN MEDIA AWARDS 2025

Vauxhall won Best Automotive Campaign for its Electric Streets campaign and Best Commerce Strategy for its “Charging Britain” campaign with Tesco at the Campaign Media Awards 2025
The “Charging Britain” campaign beat non-automotive brands such as Cadburys and Boots in the category of Best Commerce Media Strategy
Vauxhall’s Electric Streets of Britain is a national campaign aimed at supporting local councils across the country to accelerate the installation of on-street residential EV charging
The “Charging Britain” campaign provides new retail Vauxhall electric vehicle customers with £500 charging credit at stores across the UK* along with Tesco touchpoints at each stage of the EV buyer journey

Vauxhall has won Best Automotive Campaign for its Electric Streets campaign and Best Commerce Strategy for its “Charging Britain” campaign in partnership with Tesco at the Campaign Media Awards 2025. Impressively, the “Charging Britain” campaign beat major consumer manufacturers such as Cadbury, Boots and Tony’s Chocolate to win the Best Commerce Strategy award.

The Campaign Media Awards celebrate the boldest media campaigns, recognising work that challenges the status quo, drives change, and sets new standards for creativity and impact.

Vauxhall’s Electric Streets of Britain initiative is a national campaign aimed at supporting local councils across the country to accelerate the installation of on-street residential EV charging. Vauxhall recognised the huge barriers to charging accessibility and affordability for drivers looking to make the switch to electric and created the Electric Streets campaign to tackle this issue head on, working with councils and leading charge point operators, char.gy, Connected Kerb and SureCharge to accelerate the UK’s on-street charging infrastructure. Vauxhall’s integrated Electric Streets campaign didn’t just drive Vauxhall EV consideration and sales; it continues to make it easier for drivers across the UK to go electric.

Vauxhall invites drivers to register their need for on-street charging near them; so far, over 12,000 streets have been logged as needing on-street charging across the country through electricstreets.co.uk.

As part of the Electric Streets campaign, Vauxhall also launched the “Charging Britain” campaign in partnership with Tesco. This campaign saw Vauxhall connect Tesco’s touchpoints to each stage of the EV buyer journey, leading to significant uplifts in brand consideration and EV sales.

The “Charging Britain” campaign provides new retail Vauxhall electric vehicle customers with £500 charging credit at stores across the UK. On top of this, retail customers can collect 50,000 Tesco Clubcard points when they purchase a new car through a participating Vauxhall retailer. Shoppers can exchange the 50,000 Clubcard points for £500 in Clubcard vouchers to be used in store or get twice their value with more than 100 Clubcard Reward Partners, giving them £1,000 of value.*

Phil Douglass, Marketing Director, Vauxhall, said: “We are thrilled to have been recognised for our work in campaigning for accessibility in electric charging across Britain. Electric Streets was created to support anyone wanting to drive an EV, and with more than 12,000 streets registered via electricstreets.co.uk, we are helping councils fulfil the need for on-street charging where demand is greatest. We are also proud that our “Charging Britain” campaign with Tesco was recognised outside of the automotive industry, and as a brand we are committed to continuing to strive for electric accessibility and affordability across Britain.”

Vauxhall sold over 15,000 electric cars in 2024, with a 4.15% share of the electric car market and in 2024 was the leading electric car brand across retail and Motability channels combined. Since the end of 2024, Vauxhall has offered an electric version of every car and van in its line-up, including eight electric cars such as the Corsa Electric, Frontera Electric and Grandland Electric - providing choice to customers a decade ahead of the UK’s scheduled 2035 ban on new petrol and diesel cars.

ENDS

*For terms and conditions, please visit www.vauxhall.co.uk/electric/tesco.html

ABOUT VAUXHALL MOTORS

Vauxhall Motors started making vehicles in the UK in 1903. Today, it is a leader in electrification – as of 2021, it was one of the first manufacturers to offer fully electric versions of all its vans. Since the end of 2024, Vauxhall has offered a fully electric version of every model in its car and van line-up. It is the UK’s best-selling electric light commercial vehicle manufacturer, with more than 17,000 electric vans on the road wearing the Griffin logo, while among its passenger car line-up, the Corsa Electric is the UK’s best-selling electric supermini.

Vauxhall launched Electric Streets of Britain in summer 2023 to support the millions of drivers across the UK without access to a private driveway, with a focus on increasing the number of accessible residential on-street charge points so nobody is left behind in the transition to electric mobility. Whether you drive a Vauxhall or not, Electric Streets of Britain was created to support anyone wanting to drive an EV, welcoming drivers across the country to register their charging needs at www.electricstreets.co.uk

Vauxhall is part of Stellantis NV, a global leader created for the new era of sustainable mobility as a result of the merger between Groupe PSA and FCA Group in January 2021. Info: www.vauxhall.co.uk

Press Contacts:

Michael Lear Performance Communications

michael@performancecomms.com 07813 479 357

Lucinda Inggs PR Manager, Vauxhall

lucinda.inggs@stellantis.com 07542 394 878

Matthew Bendall Head of PR, Vauxhall

matthew.bendall@vauxhall.co.uk 07920 163 854