VAUXHALL ANNOUNCES HIGH-PERFORMANCE, FULLY ELECTRIC GSE MODELS AS PART OF NEW OMG! GSE CAMPAIGN

• GSE signals a new chapter for Vauxhall: all electric and full of emotions
• New GSE range launched with short film, ‘Three Letters’, demonstrating modernised GSE logo
• ‘OMG! GSE’ campaign follows in the style of ‘Yes, of Corsa’, ‘GOGRAND’ and ‘Adventure-ready Frontera’

Vauxhall is taking the electrification of its model range to the next level, with its extra-dynamic sub-brand GSE becoming fully electric for the next generation of GSE models.

Unveiled with a brand new logo, Vauxhall’s new GSE range will be launched with a unique film “Three Letters”, showing how the future Vauxhall GSE electric cars will send pulses racing.

Florian Huettl, CEO Opel & Vauxhall, said: “The GSE sub-brand stands for particularly dynamic, exhilarating, and emotional Vauxhall models. In 2025, we will take the next important step. The new GSE models will be fully electric. This demonstrates how powerful, exciting, and inspiring battery-electric mobility can be."

As early as 2022, Vauxhall heralded the return of the iconic ‘GSE’ abbreviation – since then, GSE has stood for ‘Grand Sport Electric’ – and shortly after offered the Vauxhall Astra, Astra Sports Tourer and the previous Grandland generation as bold and dynamic electrified top models with plug-in hybrid drive. With the next GSE generation, the sub-brand will now enter a fully electric era.

The next-generation electric-battery GSE models will give drivers the proverbial ‘OMG feeling’, providing a drive full of excitement. In addition to the sporty look, which is based on the award-winning Vauxhall design, future GSE customers can look forward to a chassis set-up that directly integrates the driver and offers exciting driving pleasure.

In addition, the new GSE models are designed to be stable when braking, cornering and at high speeds on the motorway, combined with emissions-free mobility.

The GSE short film as well as the new ‘OMG! GSE’ platform also continue the fresh and unconventional tonality of the recently unveiled Frontera launch campaign as well as award-winning marketing campaigns such as ‘Yes, of Corsa’ and ‘#GOGRAND’.

ENDS

ABOUT VAUXHALL MOTOR

Vauxhall Motors started making vehicles in the UK in 1903. Today, it is a leader in electrification – as of 2021, it was one of the first manufacturers to offer fully electric versions of all its vans. Since the end of 2024, Vauxhall has offered a fully electric version of every model in its car and van line-up. It is the UK’s best-selling electric light commercial vehicle manufacturer, with more than 17,000 electric vans on the road wearing the Griffin logo, while among its passenger car line-up, the Corsa Electric is the UK’s best-selling electric supermini.

Vauxhall launched Electric Streets of Britain in summer 2023 to support the millions of drivers across the UK without access to a private driveway, with a focus on increasing the number of accessible residential on-street charge points so nobody is left behind in the transition to electric mobility. Whether you drive a Vauxhall or not, Electric Streets of Britain was created to support anyone wanting to drive an EV, welcoming drivers across the country to register their charging needs at www.electricstreets.co.uk

Vauxhall is part of Stellantis NV, a global leader created for the new era of sustainable mobility as a result of the merger between Groupe PSA and FCA Group in January 2021. Info: www.vauxhall.co.uk

Press Contacts:

Michael Lear                                                                Performance Communications

michael@performancecomms.com                        07813 479 357

Lucinda Inggs                                                               PR Manager, Vauxhall

lucinda.inggs@stellantis.com                                   07542 394 878

Matthew Bendall                                                             Head of PR, Vauxhall

matthew.bendall@vauxhall.co.uk                            07920 163 854