THINKING BIG WITH THE NEW E-5008, PEUGEOT OFFERS A REVOLUTIONARY 3D EXPERIENCE

A monumental revelation has taken place at the Gare du Nord train station in Paris, capturing the attention of thousands of passers-by with a breathtaking 3D installation. Accenture Song and PEUGEOT orchestrate a spectacular launch for the new PEUGEOT E-5008, with the campaign #SomethingBigIsComing, under the banner of innovation and boldness.

An artistic installation that redefines the urban experience. The Gare du Nord train station in Paris has been transformed into a futuristic stage where a mysterious 3D box has appeared, projecting majestic creatures, heralding this significant new development for PEUGEOT. The visual display is the work of the creative studio Superbien, a pioneer in the multimedia art space, merging cutting-edge technology and visual poetry.

The true nature of the 3D projections at Gare du Nord station is revealed, in the form of the new all-electric PEUGEOT E-5008. Something big has arrived. With features such as the Panoramic i-Cockpit®, embedded ChatGPT, an impressive electric range of 410 miles((WLTP cycle awaiting approval), and seven spacious seats for class-above onboard space, the new E-5008 is ready to redefine the standards of electric family vehicles.

The experience doesn't stop at the Gare du Nord station. A dynamic and interactive digital campaign has been deployed on social media, with 3D videos and engaging activations preparing the public for this revelation. The 3D projection effect has been adapted to digital formats for consistency and greater impact.

In addition, the campaign benefits from a presence in DOOH (Digital Out-of-Home) across major European capitals, ensuring global visibility.

This campaign marks the beginning of a series of initiatives between Accenture Song and PEUGEOT, following the partnership announcement in 2023. More campaigns will follow very soon.

ENDS

LINKS

PEUGEOT UK Press website

https://www.media.stellantis.com/uk-en/peugeot

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022.  By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.