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15 Feb 2022
THE NEW PEUGEOT 308, WOMEN’S WORLD CAR OF THE YEAR 2022 IN THE URBAN VEHICLE CATEGORY
THE NEW PEUGEOT 308, WOMEN’S WORLD CAR OF THE YEAR 2022 IN THE URBAN VEHICLE CATEGORY
The new PEUGEOT 308 has been awarded Urban Car of the Year at the Women’s World Car of the Year awards. According to the 56 exclusively female jurors from 40 countries and five continents, the new 308 embodies “Excellence in terms of safety, driving, technology, design, environmental efficiency and value for money.” In its twelfth year, the jury appraised no less than 65 shortlisted vehicles launched between 1st January and 31st December 2021.
Linda Jackson, CEO of the PEUGEOT brand, commented: "The fact that the new PEUGEOT 308 has been named best urban vehicle of the year 2022 by a jury made up exclusively of women, and from very different geographical backgrounds, demonstrates the relevance of PEUGEOT's strategic choices. Its unique appearance, the excellence of its technology, the emotions felt while driving it and its range of engines, both electrified and internal combustion, make the PEUGEOT 308 an ideal choice for customers in every country in the world.”
After identifying the winning models in six separate categories (Urban Vehicle, Family SUV, Family Car, Large SUV, Sports Car and 4x4), the 56 members of the jury will elect their final Women's World Car of the Year in early March. The result of their vote will be announced around 8th March, on International Women's Day.
Two silhouettes of the new PEUGEOT 308 are available, a five-door hatch and SW estate. Designed to be highly efficient, the PEUGEOT 308 can be powered by low-emission petrol or diesel engines, as well as plug-in hybrid powertrains (both 180 hp and 225 hp). Pure electric versions will also be launched in 2023.
If the exterior design of the PEUGEOT 308 stands out, its interior is just as striking, thanks to the special care taken with its quality, its latest-generation digital interfaces and the unique ergonomics of the PEUGEOT i-Cockpit, recognisable by all with its compact steering wheel, which offers a more intuitive driving experience.
After the double victory in 2021 of the PEUGEOT 2008 (Urban SUV category) and PEUGEOT 208 (Urban Vehicle category), the PEUGEOT 308 is the Brand's third vehicle to win a WWCOTY category in just two years (more information: www.womensworldcoty.com).
Through PEUGEOT Buy Online, customers can access information on all models across the PEUGEOT range, including those from the electrified line up, such as the award-winning PEUGEOT e-208, PEUGEOT e-2008 and, launching in the UK in the coming months, the highly anticipated new 308 and 308 SW.
Ends
CONTACT
Kerry Livesey
Head of Communications – Public Relations
Phone: 079 40078 848
Emma Gaffney
Senior Press Officer
Phone: 077 47898 130
Michael Arnold
Press Fleet Manager
Phone: 078 3182 9410
Jeremy Townsend
Director of Communications
Phone: 078 2789 6480
jeremy.townsend@stellantis.com
PEUGEOT Press website
https://uk-media.peugeot.com/en
PEUGEOT UK
ABOUT PEUGEOT
PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.
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