RED DOT AWARD 2022: THE NEW PEUGEOT 308 HONOURED FOR ITS DESIGN

The Red Dot Award 2022, the highest distinction in product Design, was awarded to the new 308 in the Car and Motorcycle category. The 50 members of the international Red Dot Award jury were impressed by its allure, its distinctive style, the quality of its design and its innovative i-Cockpit. Each year, design experts reward "Design Excellence" in 51 product categories.  Created in 1955 in Germany, customers on all continents rely on the "Red Dot" as a guarantee of quality, smart design and outstanding ergonomics. The PEUGEOT 308 is the seventh model of the brand to be awarded this prestigious label.

Linda Jackson, CEO of the PEUGEOT brand, said: "We are proud to receive the coveted Red Dot Design Award for the New PEUGEOT 308. The new logo symbolizes the care and passion that went in its creation: unique Allure, craftsmanship, technological excellence, precision and innovation characterize its design. This award, the most prestigious in terms of product design, shows that we have made the right choice in designing our new car.”

The exterior design of the new 308 convinced the jury. It is the first model to bear the new PEUGEOT logo, which is positioned on the grille to hide radar and sensor technology behind it. The chiselled vertical light signature at the front is completed by Matrix LED headlights (in the trim levels GT and GT Pack), which ensure efficiency and safety in everyday life. The LED lights with three claws at the rear assert the brand's DNA.

In the cabin, the PEUGEOT i-Cockpit® 3D (digital cluster above the compact steering wheel) features configurable keys called i-Toggles under the new intuitive touchscreen, similar to a smartphone. The interior features AGR certified seats, awarded as such for their ergonomics and range of adjustment, as well as LED ambient lighting with eight colours to choose from. True to the "Power of Choice", the new PEUGEOT 308 is available with combustion engine variants, as well as two plug-in hybrid powertrains.

This is the seventh time PEUGEOT has received a Red Dot product design award, after the 208 and 2008 in 2020, the 3008 in 2017, the TRAVELLER in 2016, the first generation 308 SW in 2014 and the RCZ coupe in 2010. This Red Dot Design Award is the 11th international award received by the new 308 since its launch at the end of 2021.

Founded in 1955, the Red Dot label is the most internationally recognized label for quality and successful design.  The Red Dot Design Awards are presented once a year in three disciplines: Product Design, Brand & Communication Design and Concept Design. The jury includes 50 international experts from various fields: designers, architects or teachers. Information about the Red Dot organization is available at https://www.red-dot.org/

Ends

CONTACT

Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848

Kerry.livesey@peugeot.com

Emma Gaffney

Senior Press Officer

Phone: 077 47898 130

emma.gaffney@peugeot.com

Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410 

michael.arnold@stellantis.com

Jeremy Townsend

Director of Communications

Phone: 078 2789 6480

jeremy.townsend@stellantis.com

LINKS

PEUGEOT Press website

https://uk-media.peugeot.com/en

PEUGEOT UK

www.peugeot.co.uk

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.

**Personal Contract Purchase quoted reflects a £3,100 PEUGEOT Deposit Contribution, £6,835 customer deposit and £599 monthly payments and an annual mileage limit of 6,000 miles, 48-month contract, 5.9% APR, Optional Final Payment of £21,791, mileage excess 10.8ppm based on 508 PSE Fastback in Selenium Grey. 

Personal Contract Purchase. Terms and conditions apply. Finance subject to status. A guarantee may be required. Over 18s only. Finance provided by and written quotations available from PSA Finance UK Ltd, RH1 1QA. Excess mileage and damage charges may apply.   There are 3 options available at the end of a PCP agreement: 1) You can hand your car back with nothing further to pay (subject to mileage and condition); 2) Pay the optional final payment and keep the car; 3) Part exchange your car and use any equity towards a new vehicle. If you switch your existing vehicle finance agreement by part exchanging with the retailer then please check that you’re satisfied with the outcome e.g. are your costs under your existing finance agreement covered taking into account any deposits you’ve paid.  Where your costs are not covered an additional payment may be required.

PEUGEOT Motor Company plc is acting as a credit broker and not as a lender and may introduce you to other credit brokers (vehicle retailers). We will introduce you to PSA Finance as a lender and we may receive a fixed commission for this introduction or no commission at all. The vehicle retailer, acting as credit broker, may receive from the lender a commission, fee or remuneration typically. This may be in the form a standard amount e.g. based on a fixed fee or fixed interest rates, campaigns or targets agreed between PSA Finance UK Limited and the credit broker. Alternative finance products may be available with different commission amounts and/or arrangements. For more details, or if you think this will affect your decision to enter into an agreement, you should ask PSA Finance for further information.