Sign up for the newsletter
Sign up for the Stellantis Communications Newsletter and stay updated on all the news.
15 Dec 2021
PEUGEOT TO UPDATE ENTIRE RETAILER NETWORK WITH NEW CORPORATE IDENTITY BY EARLY 2022
PEUGEOT’s UK retail network is being updated in line with PEUGEOT’s new corporate identity, which has seen the brand reposition itself to be more reflective of its multi-award-winning product line-up. With site transformations already underway and a plan in place for implementation across the whole UK network, customers visiting PEUGEOT stores will experience refreshed showrooms, now sporting the updated and impactful new brand logo.
PEUGEOT’s UK retail network is being updated in line with PEUGEOT’s new corporate identity, which has seen the brand reposition itself to be more reflective of its multi-award-winning product line-up. With site transformations already underway and a plan in place for implementation across the whole UK network, customers visiting PEUGEOT stores will experience refreshed showrooms, now sporting the updated and impactful new brand logo.
PEUGEOT’s new corporate identity will involve a visual refresh of its stores across the country, with changes visible both inside and outside retailers. In line with PEUGEOT’s new brand identity, introduced earlier in 2021, PEUGEOT’s new lion emblem will be made visible across the face exterior of retailers, as well as inside showrooms and across reception and aftersales areas.
The first Retailer to receive the updated design, Robins & Day West London, is already welcoming customers to experience the brand’s new look, with all retailers across the country to follow suit. The Retailer update is taking place as the UK arrival of the new 308 approaches – the first vehicle to wear PEUGEOT’s new lion emblem across the grille, tailgate, and, according to version, on the side panels.
PEUGEOT’s newly launched emblem is only the 11th update to its iconic lion emblem since 1850. Created by the PEUGEOT Design Lab and featuring a roaring lion’s head inside a coat of arms, the new design represents PEUGEOT’s adjusted position in the market and the evolution of the brand. PEUGEOT has enjoyed much success with its current model line-up – which includes the popular full electric e-208 and e-2008 – and is continuing down the road to electrification, committing to offer an electrified variant across its entire model line-up by 2024.
All PEUGEOT Retailers are set to have completed their introduction of the new corporate identity in time for the new PEUGEOT 308 arriving in store from April – May 2022. The new PEUGEOT 308 will be the first model to feature the revamped lion logo, and will offer two plug-in hybrid powertrains from launch, giving customers the power to choose between electrified and internal combustion engines. A fully-electric variant will complete the range in 2023
Steven Wass, Marketing Director, PEUGEOT, UK, said: “The introduction of PEUGEOT’s new identity across our retail network allows us to demonstrate the progressive work we are doing to invigorate and develop our brand and model range. Our new lion emblem reflects the work going on with our electrification strategy, as we are constantly looking forward to update our cars with the latest technological and design innovations.”
To find out more, visit: https://www.peugeot.co.uk/
Ends
CONTACT
Kerry Livesey
Head of Communications – Public Relations
Phone: 079 40078 848
Emma Gaffney
Senior Press Officer
Phone: 077 47898 130
Michael Arnold
Press Fleet Manager
Phone: 078 3182 9410
Jeremy Townsend
Director of Communications
Phone: 078 2789 6480
jeremy.townsend@stellantis.com
PEUGEOT Press website
https://uk-media.peugeot.com/en
ABOUT PEUGEOT
PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.
Other content