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03 Apr 2019


The PEUGEOT Design Lab has created an immersive light and sound show, giving visitors a taste of the work PEUGEOT is doing to electrify its range Visitors will be given the opportunity to get a closer look at PEUGEOT’s latest work in electrifying transport on four and two wheels, with the all-new e-208, PEUGEOT e-LEGEND Concept and a range of new e-bike models Milan Design Week takes place from 8th – 14th April


PEUGEOT will be giving visitors to the 2019 Milan Design Week a glimpse into the brand’s electric future, with features including a spectacular light display, a pride of PEUGEOT lion ambassadors, and a selection of innovative new models that have started PEUGEOT’s electric transition.

An impressive five metre tall electrified Lion sculpture will come covered in flowing green and blue dichroic graphics, standing among a collection of 40 one metre tall lion models. The immersive Lion sculpture was created by the PEUGEOT Design Lab to mark the 160th anniversary of the PEUGEOT emblem in 2018, and now stands as a showcase for the styling cues of the upcoming electric vehicle (EV) range.

The exciting PEUGEOT e-LEGEND CONCEPT will be one of the EVs on display in Milan. Unveiled at the 2018 Paris Motor Show the PEUGEOT e-LEGEND Concept was the first look at PEUGEOT’s ambitions for an electric future. With a design inspired by the retro PEUGEOT 504 coupé, the PEUGEOT e-LEGEND taps into the brand’s sporting heritage while presenting a sleek and stylish vision of the future of electric vehicles.

Powered by a 100% electric powertrain, with 100 kWh batteries providing 800 Nm torque and 340 Kw power, allowing a range of up to 372 miles, the PEUGEOT e-LEGEND Concept is capable of reaching 0-62 mph in less than 4s and a maximum speed of 136 mph.

The PEUGEOT e-LEGEND Concept is designed to provide drivers with an immersive experience with top of the range tech at their fingers tips, through the aid of the PEUGEOT i-Cockpit®, AI technology voice activated personal assistant through SOUNDHOUND Inc.® and premium FOCAL® Sound system.

Joining the PEUGEOT e-LEGEND Concept will be the all-new PEUGEOT 208 and e-208, the first model from PEUGEOT’s new generation of fully electric vehicles. The all-new PEUGEOT e-208 comes with a 100kW electric motor and 50kWh battery, producing a range of up to 211 miles according to WLTP procedures.

Following the design of the energised PEUGEOT lion, the electric variant of the all-new PEUGEOT 208 comes with a dichroic emblem which changes colour when viewed from different angles and a body-coloured chequered front grille. The exterior builds on the model’s sporty nature, with body-coloured chequered front grille and full LED three-claw headlight signature on front and rear (depending on spec).

The all-new PEUGEOT e-208 and 208 provide motorists with the latest intelligent driver aids and ‘jump in’ next generation technology including the new PEUGEOT 3D i-Cockpit® and a 7 or 10” capacitive colour touchscreen.

Managing Director of PEUGEOT UK, Dave Peel, said: “At PEUGEOT we are constantly working to provide models which offer the latest design and style cues. Being part of Milan Design Week allows our team to show off the work they have done to create some really striking designs, and how the PEUGEOT brand is developing vehicles which are in line with the interests of drivers wanting to stay stylish on the roads in 2019.

“The electrification of our all-new PEUGEOT 208 model and the range of technology and intelligent driver assistance aids that the cars come with showcases the work we are doing to offer a fully immersive driving experience to our customers, while the striking style of models like the PEUGEOT e-LEGEND Concept is a great example of how our designers are constantly working to deliver eye-catching cars.”

PEUGEOT will also be presenting its latest electric designs for two-wheeled transport at Milan, with a range of new PEUGEOT Cycles. The range includes the electric folding eF01 bike, retro-inspired LU01 and eLC01 ‘e-LEGEND’.

Like its four-wheeled namesake, the eLC01 ‘e-LEGEND’ bike demonstrates the latest advances PEUGEOT has made in its transition towards electric, with a 400Wh battery providing a range of up to 43 miles, all packed into a compact and stylish frame.

The announcement of the all-new PEUGEOT 208, e-208 and PEUGEOT e-LEGEND Concept car comes ahead of ambitions to provide an electrified version of its entire range by 2023, falling in line with the brand’s new #UnBoringTheFuture goal, and recently introduced signature marking PEUGEOT’s intentions to focus on EV: ‘MOTION & e-MOTION’.

Find out more about the all-new PEUGEOT e-208 at:


Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle.

Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740,000 vehicles in 2018.

PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, all-new 208, 308, all-new 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. PEUGEOT is committed to low emission vehicles, currently selling Partner Electric and with a strategy to electrify every model in the range between 2019 and 2023.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram: /


Jeremy Townsend, Director of Communications
M: +44 (0)7827 896480 | E:

James Parfett, Head of Communications
M: +44 (0)7802 268743 | E:

Kerry Livesey, PR Manager
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E:

Mason Finney, Media Relations Executive
T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E:

Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E:

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at:

Peugeot UK website:

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