PEUGEOT REVEALS NEW 408 FIRST EDITION

The new PEUGEOT 408 FIRST EDITION has opened for orders, will be limited to just 50 units in the UK and will be sold exclusively via PEUGEOT’s Buy Online platform.

The 50 PEUGEOT 408 FIRST EDITION models will all come with a plug-in hybrid powertrain and feature an enhanced specification based on the GT trim, as well as an exclusive ‘Electric Pack’ offer*. Available to order exclusively via PEUGEOT’s Buy Online platform, the PEUGEOT 408 FIRST EDITION is priced at £43,250.

In addition to the GT trim features, the new 408 FIRST EDITION is equipped with:

• • 20” ‘Monolithe’ Diamond Cut Alloy Wheels
  • 7.4 kW on-board charger;
  • Driver & Passenger Seat Pack,
  •  

The complimentary Electric Pack offers customers an attractive package of charging support at no extra cost:

• • Pod Point Home WallBox,
  • £500 Public Charging (via Octopus Energy ‘Electroverse’)
  • 4 Years / 40,000 miles Service Package.

The limited-edition, top-of-the-range launch model also features:

• Highly innovative Obsession Blue metallic paint with dichroic effects, which reflects the light differently on the bodywork
• Plug-in hybrid powertrain with 225hp
• Next-generation PEUGEOT i-Cockpit^® with compact steering wheel, 3D digital instrument cluster, 10-inch touch screen and configurable i-Toggles, natural voice recognition, and i-Connect^® Advanced infotainment system including connected navigation
• 20-inch ‘Monolithe’ alloy wheels with a brand new geometric design
• Heated front seats with tri-material upholstery including Alcantara^® and 5-programme massage function
• Electrically adjustable front seats, including driver’s seat with ‘welcome movement’, memory function and AGR* seal of approval. *AGR – Akition für Gesunder Rücken

PEUGEOT 408, unexpected from every angle

With the new 408, PEUGEOT is introducing a novel silhouette on the market. The look of this elevated fastback is completely new: the PEUGEOT 408 is reinventing the hatchback by adding typical SUV styling features for a bold new look. Despite its stylish and sloping profile, the vehicle architecture also offers remarkable second row space and boot space.

The PEUGEOT 408 features a high-quality interior, combined with connectivity that incorporates the latest technologies to make the driving and travelling experience more intuitive and rewarding. It comes with the latest driving assistance systems that combine serenity and safety - another example showcasing the brand’s excellence across the board.

The new PEUGEOT 408 will be available in ALLURE, ALLURE PREMIUM and GT trim levels and will be presented to the public at the Paris Motor Show in October 2022.

The PEUGEOT 408 FIRST EDITION is available to order exclusively via PEUGEOT’s Buy Online platform. Buy Online allows customers to configure, finance, and order their next vehicle entirely from the comfort of their home, as well as obtain a part-exchange valuation on their current vehicle. Via PEUGEOT’s Virtual Showroom, customers can also schedule a one-on-one live video tour of selected vehicles.

Ends

*Offer ends Monday 31^st October

CONTACT

Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848

Kerry.livesey@peugeot.com

Emma Gaffney

PR Manager

Phone: 077 47898 130

emma.gaffney@peugeot.com

Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410 

pressfleet@stellantis.com

Jeremy Townsend

Director of Communications

Phone: 078 2789 6480

jeremy.townsend@stellantis.com

LINKS

PEUGEOT Press website

https://uk-media.peugeot.com/en

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.