PEUGEOT RETURNS AS HEADLINE PARTNER OF ATTITUDE PRIDE AWARDS EUROPE FOR THIRD CONSECUTIVE YEAR

PEUGEOT has returned for a third year as headline partner of the PEUGEOT Attitude Pride Awards Europe, supported by British Airways.

The PEUGEOT Attitude PRIDE Awards Europe, supported by British Airways, is back for a landmark tenth edition, celebrating the everyday LGBTQ+ heroes and community trailblazers who too rarely get the recognition they deserve.

This year’s awards ceremony and charity lunch will take place on Friday 3 July at London’s The Chancery Rosewood, the all-suite Mayfair hotel that opened last September inside the former US Embassy on Grosvenor Square.

The PEUGEOT Attitude PRIDE Awards Europe, supported by British Airways, turns the traditional awards show format on its head – celebrity guests are more often the presenters than the honourees – and 10 inspirational winners are drawn from the UK and Europe. Each has served tirelessly in the third sector, triumphed over adversity or proven themselves outstanding community role models.

Last year’s honourees included Caroline Paige MBE, the first openly trans officer in the British military; Miss Tess Tickle, the northeast drag queen and charity founder whose Angel Trust has raised over £5 million; and Mohamed Ali Aguerbi, a Tunisian refugee who built support networks for queer migrants across Europe. Joining them as Pride ICONS were Yungblud, Andy Bell and Dame Kelly Holmes.

On the day, funds will be raised for the Attitude Magazine Foundation (AMF), with PEUGEOT also donating £10,000 to be shared between this year’s winners with a charity or cause of their choosing via the AMF.

Nicola Dobson, Managing Director, PEUGEOT UK, said: “We’re proud to support the PEUGEOT Attitude Pride Awards for a third consecutive year. As a brand that’s serious about pleasure, for everyone, we believe that progress should always feel rewarding, and with these awards we celebrate the individuals and organisations driving meaningful change for the LGBTQ+ community.

“At PEUGEOT, we believe that a better future is one built together, so we’re delighted to partner with Attitude in recognising the courage, creativity and resilience of this year’s nominees and winners.”

Attitude managing director, Darren Styles OBE, said: “For a decade now, Attitude’s have been the original, and best, PRIDE Awards, and reaching 10 years feels like a moment worth marking.

“At a time when some of the global narrative continues to push back against diversity and inclusion, having PEUGEOT return as headline partner of our PRIDE Awards for a third time means the world.

“Together we can cast our net ever wider for the real-life heroes who deserve to be on that stage, and create the biggest and best PEUGEOT Attitude PRIDE Awards Europe yet. We bring you the greatest LGBTQ+ PRIDE Awards celebration on the continent – and on the eve of Pride in London.”

A call for nominations for the PEUGEOT Attitude PRIDE Awards Europe 2026, supported by British Airways, will be announced shortly.

ENDS

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ABOUT PEUGEOT

PEUGEOT offers the widest EV lineup of any European mainstream brand, covering all needs from urban cars to commercial vehicles. The French charisma, the driving sensations and the Designed to last constitute the brand values of PEUGEOT. Established in over 140 countries, PEUGEOT sold almost 1.1 million vehicles worldwide in 2024. Already the leader in electric B-segment and LCV vehicles in Europe, PEUGEOT is now offering a complete lineup of 12 models, of which nine are Passenger cars and three LCVs. PEUGEOT offers 8-year/100,000-mile PEUGEOT CARE coverage on the battery and the vehicle of all its core electric passenger cars for complete peace of mind. PEUGEOT products incorporate the latest technology, showcased by the Panoramic i-Cockpit and ChatGPT® on board across the entire range. PEUGEOT is also committed to educating younger generations by supporting initiatives, such as Born Free and Under The Pole, to bring them closer to nature. Furthermore, PEUGEOT's passion for performance and innovation is showcased through the PEUGEOT 9X8 Hypercar, which competes in the World Endurance Championship (WEC), including the 24 Hours of Le Mans.