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06 Oct 2022

PEUGEOT PARTNERS WITH SOKITO TO LAUNCH WORLD’S FIRST FOOTBALL BOOT RECYCLING SCHEME

PEUGEOT has joined forces with football boot brand Sokito to help launch the world’s first football boot recycling scheme, which began with a 2,000-mile journey to Italy transporting 400 pairs of football boots in PEUGEOT’s e-Expert electric van.

PEUGEOT has joined forces with football boot brand Sokito to help launch the world’s first football boot recycling scheme, which began with a 2,000-mile journey to Italy transporting 400 pairs of football boots in PEUGEOT’s e-Expert electric van.

 

With an estimated 12.5 million football boots across Europe and the USA ending up in landfill each year, the revolutionary scheme, developed by Sokito in partnership with an apparel recycling specialist, will see a trial of newly developed machinery that can break down old football boots into materials that can be re-used and ultimately re-manufactured into new boots.

 

To support this initiative, PEUGEOT supplied Sokito with a fully electric e-Expert van to transport 400 pairs of old football boots from London to Italy to begin the trial.

 

With a journey of 2,000 miles to complete, the e-Expert is fitted with the larger of two battery options available, a 75kWh battery offering up to 205 miles of range (WLTP). The e-Expert’s 100kW rapid charging capability means a 0-80% charge can be completed in just 45 minutes.

 

The e-Expert left London on Monday 3rd October, arriving in Tolentino, Italy in time for the machinery trial to begin on Thursday 6th, with the results then analysed over the course of the following month.

 

Jake Hardy, Founder, Sokito, said:It’s fantastic to have PEUGEOT support our recycling initiative and we’re looking forward to getting on the road to Italy with the e-Expert electric van. Transporting the boots in an environmentally friendly way is very much in line with our brand ethos so it’s great to have PEUGEOT on board as our transport partner.”

 

Julie David, Managing Director, PEUGEOT UK, said: “We’re happy to support Sokito’s innovative, circular solution which aligns with PEUGEOT’s own strategy to offer an electrified variant across our model line-up by 2024. With a WLTP range of over 200 miles and 100kW rapid charging capability, the fully electric e-Expert is a fantastic choice to help deliver the first batch of boots on their way to a second life.”

 

Available with either a 50kWh or 75kWh battery, the PEUGEOT e-Expert offers up to 143 and 205 miles of range respectively (WLTP), while customers also have a choice of two lengths (Standard and Long). With a payload of up to 1,004kg and a load volume of up to 6.1m3, the e-Expert is a highly practical medium segment van, while offering all the advantages of the electric powertrain: lower running costs, a quieter driving experience, ease of driving, immediate throttle response, and no driving emissions.

 

The e-Expert has also received extensive praise from industry experts, with several awards to its name, including ‘Best Medium Electric Van’ at the Driving Electric Awards 2022, ‘Best EV Van’ at Fleet World’s Great British Fleet Awards 2022 and ‘Medium Electric Van of the Year’ at the 2022 Company Car and Van Awards.

 

Ends

 

CONTACT

Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848

Kerry.livesey@peugeot.com

 

Emma Gaffney

PR Manager

Phone: 077 47898 130

emma.gaffney@peugeot.com

 

Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410 

michael.arnold@stellantis.com

 

Jeremy Townsend

Director of Communications

Phone: 078 2789 6480

jeremy.townsend@stellantis.com

 

 

LINKS

PEUGEOT Press website

https://uk-media.peugeot.com/en

 

 

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.

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