PEUGEOT MAKES DONATION TO THE ATTITUDE MAGAZINE FOUNDATION TO SUPPORT CHANGE IN THE LGBTQ+ COMMUNITY

PEUGEOT continues its partnership with Attitude Magazine by donating to the Attitude Magazine Foundation, with the beneficiaries chosen by winners of the 2024 PEUGEOT Attitude Pride Awards.

PEUGEOT made a donation of £10,000 to the Attitude Magazine Foundation which was divided equally between the winners of the PEUGEOT Attitude Pride Awards. The awards celebrated 10 inspirational people from across Europe who have fought adversity to become role models within the LGBTQ+ community. These included six inspirational queer people as well as four global Pride Icons: Wolfgang Tillmans, Adele Roberts, La Grande Dame and Paul Sinha.

PEUGEOT were the proud headline partner of the eighth annual Attitude Pride Awards, which took place in June this year at Raffles London Hotel, as part of the brand’s ongoing partnership with Attitude Magazine. PEUGEOT also partnered with Safe Space, a podcast hosted by Emma Jackson and Hester Morris, which is dedicated to giving a voice to the voiceless, helping to provide further support to the LGBTQ+ community and spreading awareness of important and positive topics in the space.

The winners of the 10 Pride awards each chose a cause close to their hearts, meaning these donations will help evoke real change within the community. The range of beneficiaries chosen by the award-winners reflects the diverse needs and concerns of the LGBTQ+ community, organisations such as the Elton John AIDS Foundation, which fights against HIV and AIDS globally, and the Albert Kennedy Trust, which supports young LGBTQ+ individuals facing homelessness, to charities with a wider mandate such as the British Heart Foundation.

Maxime Bailly, PEUGEOT UK Marketing Director said, “Through our partnership with Attitude Magazine for this year’s Pride Awards, we’re delighted to be able to support the Attitude Magazine Foundation with a donation. Having previously collaborated with Attitude on some meaningful projects, we’ve seen firsthand how important this foundation is to the work they do supporting the LGBTQ+ community across Europe. For this donation, the beneficiaries weren’t chosen by us, but instead by the winners of the PEUGEOT Attitude Pride Awards, and we’re honoured to be able to support the causes that are most dear to them.”

PEUGEOT’s partnership with Attitude is built on shared philosophies. The PEUGEOT Attitude Pride Awards is the start of a year-long partnership, which will be showcased across multiple platforms from print to social as well as live events and philanthropic charitable activations.

ENDS

LINKS

PEUGEOT UK Press website

https://www.media.stellantis.com/uk-en/peugeot

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022.  By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.    

ABOUT ATTITUDE

Attitude magazine, first published in March 1994 and celebrating its 30th anniversary this year, is sold in print in 31 countries worldwide and is the best-selling LGBTQ+ title in the UK and Europe. Almost 2m unique visitors a month enjoy www.attitude.co.uk, a further 1m are reading Attitude on Apple News while more than 1.4m followers are engaging daily across five social media channels. Three annual live events are sector-leading: Attitude 101 (every February, for LGBTQ+ business leaders), the Attitude Pride Awards (every June, for the LGBTQ+ community) and the Attitude Awards (every October, for LGBTQ+ celebrity role models). Meantime, the Attitude Magazine Foundation is a registered charity that has raised £500k for LGBTQ+ causes since summer 2018. It all adds up to the biggest LGBTQ+ media brand in the world.