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26 May 2021

PEUGEOT IS MAKING MOBILITY ELECTRIC AT THE ROLAND-GARROS 2021 TOURNAMENT

As the long-standing official partner of the French Open tennis tournament for the 38th consecutive year, PEUGEOT will be providing transportation for the players, VIPs and officials with a fleet of electric vehicles for the first time in 2021. PEUGEOT is making the French Open the first sporting event of its kind to be associated with completely electrified mobility.

PEUGEOT IS MAKING MOBILITY ELECTRIC AT THE ROLAND-GARROS 2021 TOURNAMENT

As the long-standing official partner of the French Open tennis tournament for the 38th consecutive year, PEUGEOT will be providing transportation for the players, VIPs and officials with a fleet of electric vehicles for the first time in 2021. PEUGEOT is making the French Open the first sporting event of its kind to be associated with completely electrified mobility.

Two-thirds of the fleet of 162 PEUGEOT vehicles at Roland-Garros is made up of rechargeable hybrid models, and one-third of purely electric models. The fleet has an exceptionally low carbon footprint: the average CO2 emissions per vehicle, at only 22.7g per kilometre, are 7.5 times lower than in 2019.

This substantial reduction in emissions demonstrates PEUGEOT's desire to make a significant contribution to protecting the air quality of the Porte d'Auteuil area. It also demonstrates the wealth of the PEUGEOT range in terms of eco-responsible vehicles with low CO2 emissions.

The Paris Grand Slam tournament will also be an opportunity for PEUGEOT to showcase its new brand identity, including its redesigned logo, as well as its new flagship vehicle, the 508 PEUGEOT SPORT ENGINEERED.

As for Novak Djokovic, the world's No. 1 ATP player and PEUGEOT ambassador, he will wear the brand's name on his polo shirt throughout his matches on the clay court at Roland-Garros.

This fully electrified fleet is perfectly in line with the energy transition of the brand, which is proud to be providing eco-responsible mobility to the Roland-Garros tournament.

"The line-up of the electric fleet that we are making available to the Roland-Garros tournament organisation demonstrates our shared interest in firmly investing in the energy transition", says Linda Jackson, Managing Director of the PEUGEOT Brand. “In two years, PEUGEOT has dramatically accelerated the introduction of low and zero emission vehicles. By the end of this year, 70% of the vehicles in our range will be electrified. And by 2025, the entire PEUGEOT vehicle range will be electrified.”

"The French Tennis Federation has placed sustainable development at the heart of its strategy, and the Roland Garros tournament is its most prestigious showcase. It is important for us to make our approach visible. The fleet of 162 electric vehicles that PEUGEOT is making available to the tournament is a remarkable and pleasing contribution to our efforts in terms of eco-responsibility", says Gilles Moretton, President of the French Tennis Federation.

The fleet of 162 vehicles being made available to transport the players, VIPs and officials is made up of 6 electrified models from the PEUGEOT range:

The new 508 PEUGEOT SPORT ENGINEERED is the perfect example of the PEUGEOT SPORT engineers’ expertise. With its electrified all-wheel drive system and rechargeable petrol/hybrid powertrain with a combined power output of 360 hp, it is the most powerful production car ever built by PEUGEOT. It sets the standard for a new virtuous and responsible performance: Neo-Performance. The 508 PEUGEOT SPORT ENGINEERED boasts extremely low emission levels, as it is certified at 46 g CO2/km (WLTP), the equivalent of 2.03 litres of fuel per 100 km.

The PEUGEOT 508 HYBRID offers a PLUG-IN HYBRID powertrain with a combined power of 225hp/165kW, and CO2 emissions at the highest level: the PEUGEOT 508 HYBRID is approved at 29g of CO2/km (1.3L/100km) and offers a range of 54km in 100% electric mode (WLTP).

The PEUGEOT 3008 GT HYBRID 225 e-EAT8 combines a 180hp (or 132kW) PureTech engine with a 110hp (or 80kW) electric engine adjoined to the eight-speed e-EAT8 automatic gearbox. It is certified at 30g of CO2/km, and offers up to 56 km of 100% electric range (WLTP).

The PEUGEOT e-2008 was the first full electric SUV produced by PEUGEOT. It offers total silence and a complete absence of vibrations, without any CO2 emissions.

The PEUGEOT e-TRAVELLER, with its 100% electric engine, is the mobility partner for professional and personal travel. Its engine delivers a maximum power of 136hp/100kW, and a maximum torque of 260 Nm, available from the moment it is started for immediate responsiveness, with no vibration, no noise, no gear shifting, no smell, and of course, no CO2 emissions. Available in a variety of configurations adapted to passenger transport and featuring elegant styling, the e-Traveller offers access to the heart of the most restrictive city centres in terms of emissions.

The PEUGEOT e-EXPERT, voted 2021 INTERNATIONAL VAN OF THE YEAR, is a full electric compact van. It can therefore access the most protected city centres without restriction. Two levels of autonomy are offered, thanks to 50 kWh or 75 kWh lithium-ion batteries.

All of the vehicles in the fleet are marked with the Roland-Garros logo, the new PEUGEOT logo - the coat of arms representing a lion's head on a black background - and carry the words 'Official Partner'. The sticker on their rear window is also an invitation to participate in the energy transition, as it reads 'Move to electric'.

PEUGEOT's new identity at the heart of the plan

On 25 February 2021, PEUGEOT unveiled its new brand identity, characterised by a lion's head crest on a black background. The Roland Garros tournament will be the first global event where the Brand will present its new logo to the widest possible audience, on the court sign panels.

"The PEUGEOT brand has been marrying its own values - Exigence, Allure and Emotion - with the world of tennis for almost four decades. We are particularly proud and happy to introduce our new PEUGEOT logo to hundreds of millions of television viewers spanning all continents during the Roland Garros tournament" - Linda Jackson, Managing Director of the PEUGEOT Brand.

The brand's international ambassador and the world's No. 1 ATP player, Novak Djokovic, will also wear the PEUGEOT coat of arms on the Roland Garros courts. He will also be the main feature of an advertising campaign dedicated to the 508 PEUGEOT SPORT ENGINEERED, which will begin airing at the start of the tournament.

Responsible performance on the podium with the new 508 PEUGEOT SPORT ENGINEERED

As part of its partnership with Roland-Garros, PEUGEOT will display the new 508 PEUGEOT SPORT ENGINEERED in its SW version on a dedicated podium for the public throughout the tournament.

Ends

CONTACT

Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848

Kerry.livesey@peugeot.com

Emma Gaffney

Senior Press Officer

Phone: 077 47898 130

emma.gaffney@peugeot.com

Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410

michael.arnold@stellantis.com

Jeremy Townsend

Director of Communications

Phone: 078 2789 6480

jeremy.townsend@stellantis.com

PEUGEOT Press website

https://uk-media.peugeot.com/en

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.

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