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06 Jan 2022
PEUGEOT INCREASES 2021 UK MARKET SHARE AND LEV SALES MIX
PEUGEOT has increased its UK new car and van market share from 4.4% in 2020 to 4.5% in 2021, according to the latest registration figures released by the Society of Motor Manufacturers and Traders (SMMT). The brand increased its new car only market share from 3.5% in 2020 to 3.7% in 2021, whilst also recording a strong uplift in low emission vehicle (LEV) passenger car sales mix, increasing from 11.2% at the end of 2020 to 19.4% at the end of 2021. The market share increase comes despite continuing disruption in the market.
PEUGEOT has increased its UK new car and van market share from 4.4% in 2020 to 4.5% in 2021, according to the latest registration figures released by the Society of Motor Manufacturers and Traders (SMMT). The brand increased its new car only market share from 3.5% in 2020 to 3.7% in 2021, whilst also recording a strong uplift in low emission vehicle (LEV) passenger car sales mix, increasing from 11.2% at the end of 2020 to 19.4% at the end of 2021. The market share increase comes despite continuing disruption in the market.
The brand’s strong portfolio of LEV vehicles – including the fully electric e-208 and e-2008, as well as the 3008 HYBRID, 508 and 508 SW HYBRID – helped to push the brand’s LEV passenger car sales mix to 19.4%. With the aim of continuing this trajectory, PEUGEOT will launch the new 308 and new 308 SW HYBRID later this year, with a fully electric 308 to follow in 2023.
PEUEOT’s Buy Online platform proved valuable again in 2021, having initially launched in 2017. The platform allows buyers to configure, finance and order their new car, all from the comfort of their home. The Virtual Showroom allows buyers to organise live, online one-on-one tours with a product expert around a vehicle they are interested in, making the purchase journey as convenient as possible.
Simon Bisp, Sales Director, PEUGEOT UK, said: “Whilst we continued to face challenges over the course of 2021, it’s extremely encouraging to see the positive increase in our passenger car market share and LEV sales mix. I am extremely proud of the commitment our Retailer network has shown in helping customers transition to electric, and I know that momentum will continue into 2022.
This strong performance can be attributed to our stellar vehicle line-up – as of today, almost all of our passenger vehicles offer an electrified variant, whilst our Light Commercial Vehicle (LCV) range is one of the few on the market that can offer customers a fully-electric variant for every model.
As we head into 2022, I know everyone at PEUGEOT is excited to bring to market the highly anticipated new 308 and new 308 SW, the next models to be launched as part of our electrification strategy. The response to early drives of these models has been overwhelmingly positive, and we look forward to their arrival in UK showrooms.”
Ends
CONTACT
Kerry Livesey
Head of Communications – Public Relations
Phone: 079 40078 848
Emma Gaffney
Senior Press Officer
Phone: 077 47898 130
Michael Arnold
Press Fleet Manager
Phone: 078 3182 9410
Jeremy Townsend
Director of Communications
Phone: 078 2789 6480
jeremy.townsend@stellantis.com
LINKS
PEUGEOT Press website
https://uk-media.peugeot.com/en
PEUGEOT UK
www.peugeot.co.uk
ABOUT PEUGEOT
PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.