PEUGEOT HONOURS BEST PERFORMING UK RETAILERS AT 2025 GUILD OF GOLD LION AWARDS

PEUGEOT UK has recognised its top-performing retailers at the 2025 Guild of Gold Lion Awards, celebrating excellence across its national network. This year’s event took place at London’s Saatchi Gallery, where attendees were given private access to PEUGEOT’s exclusive Powered by Nature exhibition, an exploration of innovation and sustainable design by the natural world.

The ceremony recognised 23 of the brand’s best-performing retailers across the UK for their performance throughout 2024. As well as the awards being hosted at the Saatchi Gallery, the evening continued with a celebratory dinner and drinks with the PEUGEOT UK team to mark the achievements of the brand’s most accomplished retail partners.

The Saatchi Gallery, a new creative home for the PEUGEOT brand, provided a fitting backdrop for this year’s awards. As guests explored the Powered by Nature exhibition, which brings to life PEUGEOT’s vision for sustainable innovation and design, it served as a powerful reminder of the role retailers play in delivering that vision to customers every day. The gallery space reflects the brand’s bold direction, and just like its network, it’s helping to shape the next chapter of PEUGEOT in the UK.

Receiving the top accolade of the night, the overall Guild of Lion Award winner was Arthurs of Wrexham. This recognition celebrates consistently outstanding results across key business areas in 2024, such as new vehicle sales, customer satisfaction, aftersales service and support for electric vehicles.

Vertu Banbury received two major awards on the night, being named the overall Sales Award winner and Business Centre of the Year, reflecting the standout year for both retail and fleet operations, including strong performances in BEV (battery electric vehicle) and LCV (light commercial vehicle) sales. Yeomans Worthing was awarded the Aftersales Award, in recognition of outstanding customer service and operational efficiency in aftersales.

A further 20 retailers were recognised during the Guild of Gold Lion Awards, praised for their performance across new vehicle sales, customer satisfaction, aftersales service and business performance.

Nicola Dobson, Managing Director of PEUGEOT UK, said: “The Guild of Gold Lion Awards are about recognising the very best in our network; the teams who consistently go above and beyond for our customers and bring to life PEUGEOT’s ambition for an electrified and progressive future. It was a pleasure to celebrate their achievements in the inspiring surroundings of our new gallery space and to share our Powered by Nature exhibition — a bold expression of our values and vision. Congratulations to all of our 2025 winners, and thank you for your continued dedication and results.”

Full list of winners at this year’s PEUGEOT UK Guild of Gold Lion Awards:

Overall Winner: Arthurs of Wrexham

Sales Award – Overall Winner: Vertu Banbury

Business Centre of the Year: Vertu Banbury

Aftersales Award – Overall Winner: Yeomans Worthing

Guild of Gold Lion Award Recipients

Arthurs of Wrexham

Stellantis&You Sale

Palmers Watford

Snows Peugeot Basingstoke

Evans Halshaw - York

Taylors - Boston

Stellantis&You Stockport

Stellantis&You Sheffield

Arbury - Nuneaton

Elim

Research Garage Group Ltd

Days Motor Group

Perrys Group Ltd - Aylesbury

Stellantis&You Preston

Pentagon Scunthorpe

Arbury Walsall

Simon Bailes - Northallerton

Howards Yeovil

Perrys - Milton Keynes

Stellantis&You Romford

Yeomans Worthing

Stellantis&You Bristol North

Fussell Wadman Limited

Vertu Banbury

Lyons Bros

Regency Cars

Norton Way

ENDS

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022.  By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.