PEUGEOT CHAUFFEURS RED CARPET ARRIVALS AT 2026 BAFTA TELEVISION CRAFT AWARDS WITH SAMSUNG OLED

PEUGEOT continued its long-term partnership with BAFTA as Official Vehicle Partner for the 2026 BAFTA Television Craft Awards with Samsung OLED, held at The Brewery, London on 26 April 2026.

The partnership forms part of PEUGEOT’s ongoing support of BAFTA’s flagship events, reinforcing its commitment to the UK’s creative industries and celebrating excellence across television, film and games.

Providing seamless arrivals for nominees, presenters and VIP guests, PEUGEOT played a key role in supporting one of the industry’s most prestigious celebrations of television craft and creative excellence. Through a premium guest experience in the E-408, PEUGEOT ensured the smooth delivery of arrivals, enhancing the red carpet experience for attendees. Guests in attendance included Katherine Parkinson, Ade Rawcliffe, Patrick Grant and Amy Gledhill.  

The BAFTA Television Craft Awards honour the exceptional creative skill and technical expertise that underpin the UK’s world-leading television industry. Hosted by Maisie Adam, this year’s awards recognise outstanding achievement across a wide range of categories within directing, writing, sound and production design. Winners at the 2026 BAFTA Television Craft Awards included: Costume Design – Maja Meschede for A Thousand Blows; Production Design – Philippa Mumford for Juice; Scripted Casting – Nathan Toth and Julie Harkin for Reunion.

Following its debut as the official red carpet car at the BAFTA Games Awards, the all-electric E-408 once again chauffeured guests to the event. Among those transported on the night were Maisie Adam, Simone Pennant, Lou Sanders, Hammed Animashaun and Christopher Chung.

With its striking fastback design, advanced electric performance and cutting-edge technology, the E-408 embodies PEUGEOT’s dedication to driving pleasure. The E-408 stands out with its distinctive three-claw lighting signature and is the first PEUGEOT to light up the brand’s lettering at the rear of the car, combined with the illuminated PEUGEOT shield at the front. Inside, the model features PEUGEOT’s innovative i-Cockpit®, built around a compact steering wheel, configurable digital display and 10-inch central touchscreen.

Nicola Dobson, Managing Director at PEUGEOT UK, said: “We are proud to continue our partnership with BAFTA for the Television Craft Awards, celebrating the incredible talent working behind the scenes in television. This long-term collaboration reflects our shared values of creativity, innovation and excellence, and we are delighted to play a role in delivering a premium experience for guests.”

ENDS

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ABOUT PEUGEOT

PEUGEOT offers the widest EV lineup of any European mainstream brand, covering all needs from urban cars to commercial vehicles. The French charisma, the driving sensations and the Designed to last constitute the brand values of PEUGEOT. Established in over 140 countries, PEUGEOT sold almost 1.1 million vehicles worldwide in 2024. Already the leader in electric B-segment and LCV vehicles in Europe, PEUGEOT is now offering a complete lineup of 12 models, of which nine are Passenger cars and three LCVs. PEUGEOT offers 8-year/100,000-mile PEUGEOT CARE coverage on the battery and the vehicle of all its core electric passenger cars for complete peace of mind. PEUGEOT products incorporate the latest technology, showcased by the Panoramic i-Cockpit and ChatGPT® on board across the entire range. PEUGEOT is also committed to educating younger generations by supporting initiatives, such as Born Free and Under The Pole, to bring them closer to nature. Furthermore, PEUGEOT's passion for performance and innovation is showcased through the PEUGEOT 9X8 Hypercar, which competes in the World Endurance Championship (WEC), including the 24 Hours of Le Mans.

ABOUT BAFTA

BAFTA’s mission as a charity is to champion the creative and cultural importance of the screen arts across film, games and television. Through its Awards ceremonies and year-round programme of talent initiatives and learning events that include masterclasses, lectures, scholarships, bursaries and mentoring schemes in the UK and North America, BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new screen talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 216726).