PEUGEOT CELEBRATES THE WINNERS OF THE 2026 ATTITUDE PRIDE AWARDS EUROPE

PEUGEOT has celebrated the winners of the PEUGEOT Attitude PRIDE Awards Europe 2026, held at The Chancery Rosewood in London on 3 July, in the brand’s third year as headline partner.

Now in its tenth year, the 2026 awards were hosted by Emma Willis and featured special performances from Delta Goodrem and Heather Small.

The PEUGEOT Attitude PRIDE Awards Europe, supported by British Airways, recognised 10 inspirational winners from across the UK and wider Europe who have served tirelessly in the third sector, triumphed over adversity or become outstanding role models within the LGBTQ+ community.

Seven of the awards celebrated everyday – and sometimes unsung – heroes, while, for the fifth time, three Pride ICONS were honoured for their wider contribution to LGBTQ+ life and culture.

This year's winners were announced during the reception hosted by Emma Willis, with recipients representing the breadth and diversity of the LGBTQ+ community. The event welcomed guests from the worlds of entertainment, arts, sport and activism, with Australian singer-songwriter Delta Goodrem opening the afternoon before Heather Small closed the ceremony with a headline performance.

Throughout the day, a fleet of PEUGEOT 408 models chauffeured award winners, guests and VIPs to and from the event, reflecting the brand's continued support of the awards for a third consecutive year.

Continuing the celebrations, PEUGEOT also joined Attitude at the Pride in London parade on Saturday 4^th July, leading a 100-strong group made up of the Attitude team, PEUGEOT’s internal LGBTQ+ group, retailer partners, friends of Attitude and, most importantly, previous award winners. Accompanying them on the parade through the capital were New 408 and 3008 in a unique rainbow livery.

Darren Styles OBE, Publisher of Attitude magazine, said: "The PEUGEOT Attitude PRIDE Awards Europe 2026, supported by British Airways, have once again shone a spotlight on the incredible work being done within and for the LGBTQ+ community. In a year when the rights we thought were settled are being challenged all over again, celebrating these ten remarkable winners feels more important than ever. Their stories remind us why Pride began as a protest, and why visibility still matters."

Nicola Dobson, Managing Director, PEUGEOT UK, said: “We’re proud to support the PEUGEOT Attitude PRIDE Awards Europe for a third consecutive year. As a brand that’s serious about pleasure, for everyone, we believe that progress should always feel rewarding, and with these awards we celebrate the individuals and organisations driving meaningful change for the LGBTQ+ community.”

Darren Styles OBE added: "The Attitude Magazine Foundation, our registered charity, used the event to raise vital money for LGBTQ+ causes large and small, thanks to the generosity of our headline sponsor PEUGEOT, supporting partner BA Euroflyer, and extraordinary gifted draw prizes from PEUGEOT, BA Euroflyer, The Chancery Rosewood and M&S.”

LIST OF WINNERS

THE THREE 2026 PEUGEOT ATTITUDE PRIDE ICONS ARE:

• Cat Burns she/her - Singer-songwriter
• James Longman he/him - ABC News Chief International Correspondent
• Placebo (Brian Molko - he/him - and Stefan Olsdal - he/him) – Band

THE SEVEN PEUGEOT ATTITUDE PRIDE AWARDS EUROPE WINNERS ARE:

• Tuntenball / Joe Niedermayer he/him (Graz, Austria) – One of Europe's largest LGBTQ+ charity events
• Jessica Kellgren-Fozard she/her – Disability, deafness and LGBTQ+ history creator
• Dean Atta he/him – BAFTA-winning poet and writer
• Massimo Milani (Palermo, Sicily) they/them – Co-founder of Arcigay, Italy's largest LGBTQ+ organisation
• Diogo Vieira da Silva (Porto, Portugal) he/him – Activist and founder of Portugal Pride
• Keighley Cougars / Ryan O'Neill and Kaue Garcia he/him – Owners of the LGBTQ+-inclusive rugby league club
• Grace Richardson she/her – The first openly gay Miss England

For more information about the PEUGEOT Attitude PRIDE Awards Europe and this year's winners, please see here.

ENDS

PRESS CONTACTS

Steve Fahey - Head of Public Relations

+44(0)7748 704219

steven.fahey@stellantis.com

Tim Marshall - Public Relations Manager

+44(0)7774 017600

timothy.marshall@stellantis.com