PEUGEOT CELEBRATES INSPIRATIONAL LGBTQ+ TRAILBLAZERS AT THE ATTITUDE PRIDE AWARDS EUROPE 2025

PEUGEOT was proud to once again serve as headline partner of the PEUGEOT Attitude PRIDE Awards Europe 2025, held on Friday, 04 July at The Peninsula London. Now in its ninth year, and newly expanded to reflect its European scope, the PRIDE Awards honoured 10 inspirational changemakers from across the LGBTQ+ community.

Hosted by broadcaster Tom Allen, the prestigious ceremony brought together leading voices from the worlds of entertainment, sport, arts and activism. The event featured standout performances from PRIDE Award ICON and Erasure frontman Andy Bell, and performer Frankie Grande. The awards, proudly adorned with the PEUGEOT lion emblem, were presented to seven outstanding LGBTQ+ heroes and three Pride ICONS from across the UK and Europe.

The 2025 PEUGEOT Attitude PRIDE Awards Europe, supported by British Airways, marks the second year of a renewed partnership between PEUGEOT and Attitude Magazine, the world’s leading LGBTQ+ media brand. It is a partnership rooted in shared values: visibility, authenticity and the drive to champion those shaping a more inclusive future.

PEUGEOT mobilised its fleet of all-electric E-3008 and E-5008 SUVs to chauffeur guests to and from the ceremony, highlighting the brand’s commitment to sustainable mobility. The event also saw the brand’s bold new Pride liveries for the E-3008 and E-5008, which made their debut at Birmingham Pride, take the stage and showcase the PEUGEOT ‘Lion Head’ reimagined in the vibrant colours of the Pride flag.

Darren Styles OBE, Publisher of Attitude magazine, said: "The PEUGEOT Attitude PRIDE Awards Europe 2025, supported by British Airways, have once again shone a spotlight on the incredible work being done within and for the LGBTQ+ community. This year, we're thrilled to celebrate ten remarkable individuals who embody the spirit of pride, resilience, and progress. Their stories and achievements inspire us all and remind us of the power of visibility and authentic self-expression."

Nicola Dobson, Managing Director PEUGEOT UK, said: “At PEUGEOT, we are serious about pleasure; not just in how our vehicles drive, but in how we show up for our communities. Pride is built into our identity; from the lion emblem we wear to the inclusive culture we champion. Through our partnership with Attitude Magazine and the PRIDE Awards Europe, we’re honoured to spotlight those driving real change across the LGBTQ+ community. This celebration is about more than recognition, it’s a reflection of the world we want to help build: one that’s electric, inclusive and full of pride. Congratulations to all of this year’s winners. We are proud to be part of your Pride.”

The PEUGEOT Attitude PRIDE Awards Europe 2025 winners were:

• Carla Antonelli – She/Her (Spain) – Spain’s first openly transgender senator
• Caroline Paige MBE – She/Her – The first openly trans officer in the British military and founder of Fighting with Pride
• Erwann Le Hô – He/Him (France) – President of Nice’s LGBTQ+ Centre and host of Lou Queernaval
• Lesbians and Gays Support the Miners – The historic solidarity group featured in Pride (2014)
• Miss Tess Tickle – She/Her – Drag performer and founder of Angel Trust, which has raised over £5 million
• Mohamed Ali ‘Dali’ Aguerbi – He/Him (Malta) – Tunisian refugee and founder of the Rainbow Bridge network
• Tracey Howe – She/Her – Honoured for "Tracey’s Trek", a coastal walk in memory of her late wife

The 2025 Pride ICON Awards were presented to:

• Andy Bell – He/Him – Musician and Erasure frontman
• Dame Kelly Holmes – She/Her – Double Olympic gold medallist
• Yungblud – He/Him – Musician and outspoken LGBTQ+ ally

The awards also raised nearly £20,000 for the Attitude Magazine Foundation, supporting LGBTQ+ causes large and small. Guests contributed through a prize draw supported by PEUGEOT, The Peninsula London, and British Airways.

The winner’s stories are featured in the July/August ‘Pride’ issue of Attitude magazine, on sale now. For full coverage, visit www.attitude.co.uk.

ENDS

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.

ABOUT ATTITUDE

Attitude magazine, first published in March 1994 and celebrating its 30th anniversary this year, is sold in print in 31 countries worldwide and is the best-selling LGBTQ+ title in the UK and Europe. Almost 2m unique visitors a month enjoy www.attitude.co.uk, a further 1m are reading Attitude on Apple News, while more than 1.4m followers are engaging daily across five social media channels. Three annual live events are sector-leading: Attitude 101 (every February, for LGBTQ+ business leaders), the Attitude Pride Awards (every June, for the LGBTQ+ community) and the Attitude Awards (every October, for LGBTQ+ celebrity role models). Meanwhile, the Attitude Magazine Foundation is a registered charity that has raised £500k for LGBTQ+ causes since summer 2018. It all adds up to the biggest LGBTQ+ media brand in the world.