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13 Jul 2023
PEUGEOT #CAMOCATCH OPERATION: THE CHALLENGE IS ON
The PEUGEOT #CamoCatch operation, which is involving the general public in the launch of the new E-3008, is entering its final phase: The #CamoCatch Challenge. This summer, PEUGEOT challenges everyone to photograph the camouflaged E-3008 during its final testing on the open road. Lucky winners will have the opportunity to get behind the wheel of the new E-3008 themselves.
The PEUGEOT #CamoCatch operation, which is involving the general public in the launch of the new E-3008, is entering its final phase: The #CamoCatch Challenge. This summer, PEUGEOT challenges everyone to photograph the camouflaged E-3008 during its final testing on the open road. Lucky winners will have the opportunity to get behind the wheel of the new E-3008 themselves.
With the new E-3008, PEUGEOT is innovating more than ever. Ordinarily, prototypes are confidential and make efforts to keep them away from the public gaze. The new E-3008, however, is on full display and involving the general public in its launch.
In May, during the first phase of the operation, PEUGEOT used its social networks to vote on the new camouflages intended for the prototypes of the new E-3008.
Thousands of votes were counted on the brand's various social networks during June and three camouflage themes were selected:
- “Street Art” theme
- “Optical Art” theme
- “Prototype” theme
These camouflages, chosen by the public, were produced in June and applied to the new PEUGEOT E-3008s that will begin their final development tests on European roads this summer.
From 15 July through to 15 August, the #CamoCatch Challenge invites all those who see one of these camouflaged PEUGEOT E-3008s to photograph it, if it’s safe to do so, and post the pictures on their social networks (Facebook and Instagram) and include the mentions #CamoCatch and @PEUGEOT.
All camouflaged E-3008s have a QR Code on them to scan and access the #CamoCatch operation web page.A prize draw will determine the 6 winners who will be exclusively invited to try the new E-3008 next year during the press test drives.
PEUGEOT has been implementing a strategy of collaborations and partnerships with young designers and artists since the beginning of 2023. This time it is a collaboration, initiated by the brand, extended to an international audience via social media to promote the PEUGEOT Design know-how to as many people as possible.
The new PEUGEOT E-3008 will receive its public debut in September this year.
ENDS
PRESS CONTACTS
John Handcock - Head of Public Relations
+44(0)7810 180249
Mason Finney - Public Relations Manager
+44(0)7788 178394
Michael Arnold - Press Fleet Manager
+44(0)7831 829410
Jeremy Townsend - Director of Communications
+44(0)7827 896480
jeremy.townsend@stellantis.com
PEUGEOT UK Press website
https://www.media.stellantis.com/uk-en/peugeot
ABOUT PEUGEOT
PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.
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