PEUGEOT AND THE 24 HOURS OF LE MANS: A LEGENDARY PARTNERSHIP

• To mark the centenary of its first participation in the most iconic of races, PEUGEOT announces an exclusive collaboration with the 24 Hours of Le Mans, set to release the PEUGEOT 24 Hours Le Mans edition.
• A partnership between two legends within the automotive world, that share the same values: technological innovation, endurance and French prestige.
• The PEUGEOT 24 Hours Le Mans edition will be available on 208, 308, 408, 3008, 5008.
• Full powertrain line-up and technical specifications will be confirmed closer to the commercial launch, set to take place at next year’s edition of the 24 Hours of Le Mans.

Competition is embedded in PEUGEOT’s DNA. In 1894, PEUGEOT participated in the very first race in the history of motorsport, which was already an endurance race: Paris–Rouen. In 1926, PEUGEOT took part for the first time in the 24 Hours of Le Mans, in only its fourth edition.

100 years and three victories later, PEUGEOT remains a major player in the 24 Hours of Le Mans, with two PEUGEOT 9X8 cars entered in the top Hypercar category of the 2026 edition of this legendary race.

In celebration of 100 years since this first race, today, PEUGEOT and the 24 Hours of Le Mans are announcing an exclusive collaboration — a natural alliance driven by shared values and ambitions: innovation and technological boldness, endurance and perseverance, and the expression of French heritage and prestige.

Through this new partnership, PEUGEOT is celebrating the legend of the 24 Hours of Le Mans with a PEUGEOT 24 HOURS OF LE MANS special edition.

The PEUGEOT 24 HOURS OF LE MANS special edition, will offer all PEUGEOT customers the choice and motoring experience that truly suits them. It will be available on 208, 308, 408, 3008, 5008. With full powertrain line-up and technical specifications to be confirmed closer to the commercial launch, at next year’s edition of the 24 Hours of Le Mans.

The PEUGEOT 24 HOURS OF LE MANS special edition will feature a unique design that elevates the distinctive sporty French character of PEUGEOT even further, combining deep, elegant black with the signature blue of the 24 Hours of Le Mans. The particularly refined finish and comprehensive specification will be based on the GT trim.

With this new special edition, PEUGEOT is once again demonstrating that it takes driving pleasure seriously — allowing its customers to experience this in all its forms.

For even more thrilling driving sensations!

ENDS

PRESS CONTACTS

Steve Fahey - Head of Public Relations

+44(0)7748 704219

steven.fahey@stellantis.com

Tim Marshall - Public Relations Manager

+44(0)7774 017600

timothy.marshall@stellantis.com

ABOUT PEUGEOT

PEUGEOT offers the widest EV lineup of any European mainstream brand, covering all needs from urban cars to commercial vehicles. The French charisma, the driving sensations and the Designed to last constitute the brand values of PEUGEOT. Established in over 140 countries, PEUGEOT sold almost 1.1 million vehicles worldwide in 2024. Already the leader in electric B-segment and LCV vehicles in Europe, PEUGEOT is now offering a complete lineup of 12 models, of which nine are Passenger cars and three LCVs. PEUGEOT offers 8-year/100,000-mile PEUGEOT CARE coverage on the battery and the vehicle of all its core electric passenger cars for complete peace of mind. PEUGEOT products incorporate the latest technology, showcased by the Panoramic i-Cockpit and ChatGPT® on board across the entire range. PEUGEOT is also committed to educating younger generations by supporting initiatives, such as Born Free and Under The Pole, to bring them closer to nature. Furthermore, PEUGEOT's passion for performance and innovation is showcased through the PEUGEOT 9X8 Hypercar, which competes in the World Endurance Championship (WEC), including the 24 Hours of Le Mans.