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12 Apr 2022

NEW PEUGEOT 308 AND PREMIUM FOCAL HI-FI SYSTEM: ACOUSTIC EXCELLENCE

Developed in partnership with Focal, a French brand with expertise in high-precision acoustics, the new PEUGEOT 308's FOCAL® Premium Hi-Fi system is the result of over four years of co-design work. Perfectly integrated into the PEUGEOT i-cockpit® in the new 308, it offers a tailor-made audio experience, combining the pleasure of perfectly clear listening with that of high-fidelity driving. 

Developed in partnership with Focal, a French brand with expertise in high-precision acoustics, the new PEUGEOT 308's FOCAL® Premium Hi-Fi system is the result of over four years of co-design work. Perfectly integrated into the PEUGEOT i-cockpit® in the new 308, it offers a tailor-made audio experience, combining the pleasure of perfectly clear listening with that of high-fidelity driving. 

 

The PEUGEOT and Focal teams worked together to define the locations of each speaker, in order to offer all passengers an outstanding audio immersion. The teams performed a study of the doors, grilles, trimmings, glazing and more, to guarantee the best rendition within the passenger compartment.  Collaboration was key, right down to the structure of the boot, which integrates the subwoofer. The result is precise sound, clear and detailed voices and deep, striking bass.  

 

The alliance of two great French brands

 

PEUGOT and Focal share the same desire to offer customers an elevated driving experience, by delivering high quality sound perfectly integrated into a state-of-the-art car.

 

The collaboration between PEUGEOT and Focal began in 2014, and was first rolled out with concept cars, including the Bistrot du Lion foodtruck, FRACTAL, INSTINCT and e-LEGEND. It was then extended to the production vehicles in the PEUGEOT range, including 2008, 3008, 5008, 508 and 508 SW.

 

For more than 40 years, Focal has established itself as a benchmark brand in the manufacture of speakers, high-fidelity speakers for the home, monitors for recording studios, headphones and audio kits for cars and boats. PEUGEOT called on Focal’s teams because of their unique know-how in acoustics and their research and development in cutting edge audio.

 

The secrets of the on-board acoustic technology of the new PEUGEOT 308

 

 

The FOCAL® Premium Hi-Fi system in the new PEUGEOT 308 is made up of 10 speakers with exclusive patented technologies: 

 

  • Four TNF aluminium inverted dome tweeters,
  • Four woofers/mediums with Polyglass membrane and 16.5 cm TMD (Tuned Mass Damper) suspension,
  • One Polyglass centre channel,
  • One Power Flower™ triple coil ovoid subwoofer.
  • They are connected to a new 12-way 690W amplifier (boosted class D technology) supported by ARKAMYS digital sound processing.

 

 

Digital audio processing by ARKAMYS completes the Focal sound signature, after hours of tests carried out by the acoustics engineers in an anechoic chamber and many kilometres of real-life driving on all types of road.

 

 

CONTACT

Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848

Kerry.livesey@peugeot.com

 

Emma Gaffney

Senior Press Officer

Phone: 077 47898 130

emma.gaffney@peugeot.com

 

Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410 

michael.arnold@stellantis.com

 

Jeremy Townsend

Director of Communications

Phone: 078 2789 6480

jeremy.townsend@stellantis.com

 

 

LINKS

PEUGEOT Press website

https://uk-media.peugeot.com/en

 

PEUGEOT UK

www.peugeot.co.uk

 

 

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.

 

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