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11 May 2022
NEW PEUGEOT 308 AND 308 SW LAUNCH IN THE UK
PEUGEOT has launched the New PEUGEOT 308 and 308 SW in the UK. The European Car of the Year Finalist and Women’s World Car of the Year is open for orders with prices starting at £25,270 for the New 308 and £26,470 for the New 308 SW
PEUGEOT has launched the New PEUGEOT 308 and 308 SW in the UK. The European Car of the Year Finalist and Women’s World Car of the Year is open for orders with prices starting at £25,270 for the New 308 and £26,470 for the New 308 SW.
The New PEUGEOT 308 and 308 SW are the latest models to feature PEUGEOT’s distinctive design language and PEUGEOT’s next-generation i-Cockpit® interior. At the front, the New PEUGEOT 308 and 308 SW are the first models to proudly feature the brand’s new logo, a roaring lion’s head which also neatly houses the radar sensors used by the autonomous driving aids for a sleeker look.
Both models look to continue PEUGEOT’s incredible success in the C-Segment and are available from launch with efficient plug-in hybrid powertrains for the first time, while fully electric variants will follow in 2023.
Inside, all models feature PEUGEOT’s next-generation i-Cockpit® configuration with a new compact multi-function steering wheel and a 10-inch HD capacitive colour touchscreen that houses PEUGEOT’s new i-Connect® infotainment system (available from Allure trim). Also new for the 308 and 308 SW are the customisable i-Toggles® controls (available from Allure trim) that allow owners to set personalised shortcut keys for numerous functions for enhanced ease of use. Both the New 308 and 308 SW can be specified with heated AGR* accredited front seats with 10-way electric adjustment and a multi-point massage system.
New 308 and 308 SW models come standard with a number of key safety and driver assistance technologies, including:
- Active Safety Brake with pedestrian and cyclist detection
- Intelligent Speed Adaptation
- Lane Keeping Assist
- Programmable cruise control and speed limiter
- Driver attention warning
And can be specified with:
- Adaptive Cruise Control with Stop Function
- Full Matrix LED headlights
- Rear Cross Traffic Alert
- 360-degree surround view parking camera
From launch, both the New 308 and 308 SW are available with a choice of two plug-in hybrid powertrains in HYBRID 180 or HYBRID 225 variants. Both feature PEUGEOT’s 1.6-litre four-cylinder petrol engine and are powered by a 12.4kWh battery connected to an 81kW electric motor. Capable of up to 37 miles (WLTP) from a single charge, the HYBRID 180 is also eligible for a low 8% Benefit-in-Kind (BIK) rate (2022 / 2023), making it ideal for fleet and business users.With the standard onboard charger, a full charge using a 7.4kWh Wall Box charger will take just 3 hrs 50 mins, while the optional onboard 7.4kW charger reduces this to 1 hr 55 mins.
In addition, PEUGEOT’s advanced 1.2-litre PureTech petrol and 1.5-litre BlueHDi diesel engines are also available, both with 130 bhp, giving customers the complete ‘Power of Choice’ to choose the powertrain that best meets their needs.
Julie David, Managing Director of Peugeot UK, said: “The compact family car class remains one of the most important and competitive segments and is one where PEUGEOT excels. The New 308 and 308 SW offer buyers the possibility to choose the powertrain that best meets their needs, and represents another step in our commitment to offer an electrified variant across our entire model line-up by 2025.”
Both the new 308 and 308 SW are available from PEUGEOT retailers and to buy online from PEUGEOT. Buy Online allows customers to configure and order their vehicle entirely online and makes purchasing a car online simple and convenient. Customers can configure their vehicle, obtain a part exchange valuation, personalise their finance and complete their purchase including home delivery options where available, all from the comfort of their own home. Buyers can also schedule a live one-on-one virtual tour of the 308 and 308 SW via the Virtual Showroom too.
* The Campaign for Healthier Backs
Ends
CONTACT
Kerry Livesey
Head of Communications – Public Relations
Phone: 079 40078 848
Emma Gaffney
Senior Press Officer
Phone: 077 47898 130
Michael Arnold
Press Fleet Manager
Phone: 078 3182 9410
Jeremy Townsend
Director of Communications
Phone: 078 2789 6480
jeremy.townsend@stellantis.com
PEUGEOT Press website
https://uk-media.peugeot.com/en
PEUGEOT UK
www.peugeot.co.uk
ABOUT PEUGEOT
PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.
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