MANAGING DIRECTOR OF PEUGEOT UK NAMED AN OUTSTANDING UK LEADER AT THE 2020 AUTOCAR AWARDS

Autocar has named David Peel, Managing Director of PEUGEOT UK, as a winner of the ‘Outstanding UK Leader’ award at the Autocar Awards 2020. The Autocar Awards celebrate achievements in the automotive industry over the past 12 months and recognise the key business leaders responsible for driving the UK’s industry forward.

After taking the role of Managing Director of PEUGEOT UK in 2016, Peel has been instrumental to the success of one of the UK’s best-selling manufacturers. PEUGEOT has seen a rise in popularity over the past four years, with sales growth outperforming the UK car market in 2019 with a 3.5% market share and over 80,000 new car sales.

Mark Tisshaw, Editor of Autocar said: “Under his straight-talking guidance not just sales have risen, but profits too, all underpinned by a relentless focus on enhancing residual values. Retailers have a spring in their steps again – suddenly PEUGEOT is moving up just about every satisfaction survey there is, be it inward-looking or customer orientated.”

Since 2017, Peel has been at the forefront of enhancing the brand’s customer offering by introducing PEUGEOT Buy Online, which allows customers to configure a car, receive a part exchange valuation, personalize their finance and place an order, all from the comfort of their own home. PEUGEOT were one of the first manufacturers to provide a digital buying solution to its customers.

Over the past year, Peel has been at the forefront of driving PEUGEOT’s electrification strategy of ‘The Power Of Choice’, with a mission to launch an electrified derivative of every car and van in the range by 2023.

Reflecting on his win, David Peel said; “I am extremely honoured to be a recipient of Autocar’s ‘Outstanding UK Leader’ award. Everyone at PEUGEOT works extremely hard to deliver the great results we have seen over the past four years. I am truly thankful for the great team who work around me, and the committed force of the PEUGEOT Retailer Network working in alignment of our Stronger Together ethos. I’m especially proud of the disciplined and consistent measures we have taken to improve the residual values of our vehicles. By resisting the urge to force tactical volumes, we are able to make really competitive offers – with our customers becoming the true winners!”

Due to the ongoing COVID-19 pandemic, Autocar took the decision to move the Autocar Awards 2020 to an online event, with all winners revealed on the Autocar website on Tuesday 7 July.

ENDS

About PEUGEOT

Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each and every PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.PEUGEOT combines all-round Excellence, Allure and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale.

CONTACT

Jeremy TOWNSEND
Director of Communications
Phone: 078 2789 6480
Jeremy.townsend@mpsa.com

Kerry LIVESEY
Head of Communications - Public Relations
Phone: 024 7688 4212/
079 40078 848
Kerry.livesey@peugeot.com

Emma GAFFNEY
Media Relations Executive

Craig MORROW
Press Fleet Manager

LINKS

Click here for more information on the PEUGEOT range.

Click here for more information on PEUGEOT Buy Online