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01 Mar 2021

BRITISH SCHOOL OF MOTORING ADDS PEUGEOT 208 TO ITS EXPANDING FLEET

PEUGEOT is continuing its relationship with the British School of Motoring (BSM), with the driving school having welcomed more than 200 PEUGEOT 208 models to join its fleet. Since the relationship began in 2015, PEUGEOT’s model range has become a favourite among students and driving instructors, with BSM looking to add further PEUGEOT 208 models over the next year.

More than 200 PEUGEOT 208 models in Allure Premium trim have been delivered to BSM, with instructors and students now able to get behind the wheel of the vehicle voted ‘European Car of the Year’ in 2020.

Since the relationship began in 2015, PEUGEOT has provided approximately 4000 cars to BSM, with the organisation’s driving instructors continuing to praise PEUGEOT’s cars as being among their most popular to teach in. Founded in 1910, BSM has become one of the UK’s leading driving schools, with an honour roll that includes none other than Queen Elizabeth II herself.

BSM plan to further bolster the cars available through their service with more than 750 PEUGEOT’s set to be ordered over the coming year, which includes additional 208 models and the recently updated new 308.

Robert Cowell, Interim Managing Director of BSM said: “We frequently update our fleet to offer the best choice for instructors and are delighted to add the latest version of the PEUGEOT 208. The new models have gone down well with instructors and it is a modern, comfortable car for pupils to learn in.”

BSM are receiving petrol variants of the PEUGEOT 208 Allure Premium. With prices for Allure Premium models starting from £19,975, this trim level comes with a choice of three petrol engines:

  • 1.2L PureTech 100 S&S 6-speed manual
  • 1.2L PureTech 100 EAT8 S&S 8-speed automatic
  • 1.2L PureTech 130 EAT8 S&S 8-speed automatic

Allure Premium models also offer a 1.5L Blue HDi 100 S&S diesel engine, as well as a full electric variant.

Allure models come with 16-inch ’Soho’ alloy wheels (16-inch ’Elborn’ alloy wheels on e-208), a gloss black B-pillar, tri-material ‘Cozy’ leather-effect seat trim with double stitch detail and PEUGEOT’s signature ’Claw Effect’ full LED 3D rear-light clusters. Allure Premium models include all of the features on the standard Allure trim level, with the addition of PEUGEOT’s 3D i-Cockpit® and Visio Park 1.

Julie David, Managing Director of PEUGEOT UK said: “We are absolutely delighted to continue our work with BSM and be able to provide their fleet with some of the latest offerings in our range. BSM have played an instrumental role over the past century in getting Brits out onto our roads, and we are thrilled with the positive reception that our models have received from BSM customers and instructors.”

The PEUGEOT 208 is available at PEUGEOT Retailers and on PEUGEOT Buy Online. PEUGEOT Buy Online makes purchasing a car online simple and convenient, allowing customers to configure their vehicle, obtain a part exchange valuation, personalise their finance and complete their purchase, all from the comfort of their own home.

ENDS

CONTACT

Kerry Livesey

Head of Communications – Public Relations

Phone: 079 40078 848

kerry.livesey@peugeot.com

Emma Gaffney

Senior Press Officer

Phone: 077 47898 130

emma.gaffney@peugeot.com

Michael Arnold

Press Fleet Manager

Phone: 078 3182 9410

michael.arnold@stellantis.com

Jeremy Townsend

Director of Communications

Phone: 078 2789 6480

jeremy.townsend@stellantis.com

LINKS

PEUGEOT Press website

https://uk-media.peugeot.com/en

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.

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