2020 RED DOT AWARD: ALL-NEW PEUGEOT 208 AND ALL-NEW PEUGEOT 2008 SUV RECEIVE DESIGN AWARD

All-new PEUGEOT 208 and all-new PEUGEOT 2008 SUV: striking design and a powertrain for everyone

The all-new PEUGEOT 208 boasts a striking new design, which impressed the panel of experts with it’s elongated lines and sporty look. The model’s interior also features a futuristic digital 3D instrument cluster, available as standard from Allure trim upwards. This feature forms part of the innovative PEUGEOT 3D i-Cockpit®, which also includes a sporty, multifunction steering wheel and a 7 or 10-inch capacitive colour touchscreen, depending on trim.

The all-new PEUGEOT 2008 SUV impressed the jury with its vertical LED daytime running lights, which give the vehicle a sabre-toothed and instantly recognisable look. The shape of the new SUV features assertive triangular lines, ensuring that the design remains consistently vibrant from the front to the rear. The rear of the model boasts a gloss-black connecting strip flanked either side by full LED 3D PEUGEOT signature ‘Claw Effect’ lights. Premium interior details in the all-new PEUGEOT 2008 SUV include high-quality decorative stitching, 8-colour personalisable LED ambient lighting (available from the GT Line trim) and premium materials such as Alcantara® (available exclusively on the GT trim).

Full-electric versions of the all-new PEUGEOT 208 and the all-new PEUGEOT 2008 SUV are available alongside efficient petrol and diesel variants, offering customers the ‘power of choice.’ Subtle design elements set the all-new PEUGEOT e-208 and the all-new PEUGEOT e-2008 SUV apart from the combustion-engine versions: a body coloured chequered front grille with gloss black edge trim, a dichroic Lion which changes colour from different angles and an ‘e’ monogram.

David Peel, Managing Director of PEUGEOT UK, said: ‘Design is a key part of the PEUGEOT DNA and we’re delighted two of our newest models, the all-new 208 and 2008 SUV, have been recognised in this category by an international panel of judges.’

About the Red Dot Award
For over 60 years, the Red Dot Award has rewarded innovative design in the ‘Product Design’, ‘Communication Design’ and ‘Design Concept’ categories. Once a year, the products, communication projects, design concepts and prototypes submitted are appraised by an international jury comprising experts from different specialist fields.

About PEUGEOT
As a high-end generalist and leading mobility provider in all areas of transportation, PEUGEOT supplies state-of-the-art technologies and solutions designed to meet all the needs of contemporary lifestyles. The full range of the lion brand includes cars and light-duty commercial vehicles, camper vans and scooters, as well as services such as vehicle rental through PEUGEOTRENT or the PEUGEOT Professional Centre for commercial customers. Represented in 160 countries, PEUGEOT and its striking design language and future-orientated e-mobility stand for a successful symbiosis of eco-efficiency and emotions.

CONTACT

Jeremy TOWNSEND
Director of Communications
Phone: 078 2789 6480
Jeremy.townsend@mpsa.com

Kerry LIVESEY
Head of Communications - Public Relations
Phone: 024 7688 4212/
079 40078 848
kerry.livesey@peugeot.com

Emma GAFFNEY
Media Relations Executive
Phone: 024 7688 4261/
077 4789 8130
Emma.gaffney@mpsa.com

Craig MORROW
Press Fleet Manager
Phone: 024 7688 4261/
077 4776 4745
Craig.morrow@mpsa.com