Press Releases

• Team Peugeot TotalEnergies unveils its brand-new livery for the #93 and #94 PEUGEOT 9X8s, ready to compete in the 2026 season of the FIA World Endurance Championship (WEC). 
• Created by PEUGEOT Design in collaboration with Peugeot Sport, this new livery offers a striking new and dynamic interpretation of the “Hypergraphs” that express Peugeot Sport’s performance language, as well as a nod to the brand’s iconic claw motif. 
• The livery features a white-red-black colourway that pays tribute to the legendary PEUGEOT GTi models of the past and celebrates an exciting future on the horizon for GTi. With PEUGEOT set to launch the new PEUGEOT E-208 GTi. 
• Like the new E208 GTi, the 2026 livery of the PEUGEOT 9X8 helps perpetuate the PEUGEOT GTi legend while bringing fun and modernity. 

The best of British and global cinema arrived in style with PEUGEOT at the 2026 EE BAFTA Film Awards as stars and VIPs were conveyed in a fleet of 3008 and 5008 vehicles to the illustrious event at the Royal Festival Hall.

The PEUGEOT Brand continues to expand its announcements regarding its commitment to the world of cinema. Partner of the Alpe d’Huez Comedy Film Festival in France, exclusive partner of the renowned French production company Pathé, PEUGEOT is proud to announce its new long-term partnership with BAFTA, becoming Official Vehicle Partner to the world-leading independent arts charity, supporting its prestigious Film, Games and Television Awards.

Over 40 years ago, PEUGEOT transformed its own and motoring’s future with the introduction of three simple letters to its range. Standing for ‘Grand Touring Injection’, GTi became an intrinsic part of automotive life and keen drivers knew any model with this badge beside the lion logo was the embodiment of performance, sportiness, and a fun-fuelled driving experience.

As the 50^th edition of the Rétromobile Show in Paris gets underway (January 28 to February 1), where the highly anticipated new E-208 GTi is on display alongside a selection of its predecessors, we look back at the history of the PEUGEOT GTi.

PEUGEOT is celebrating the return of the brand’s iconic GTi badge with an exciting exhibition at the Rétromobile show where the new PEUGEOT E‑208 GTi will make its French debut alongside a line-up of legendary PEUGEOT 205 and 208 GTi models.

• A genuine ambassador for French charisma and style, the new PEUGEOT 408 showcases expressive PEUGEOT Design throughout. Striking proportions and bold details deliver a ‘WOW’ factor that’s instantly recognisable.
• The new PEUGEOT 408 is the first PEUGEOT to light up the brand’s lettering at the rear of the car, combined with the illuminated PEUGEOT shield at the front.
• Striking new body colour. The new PEUGEOT 408 debuts an exclusive Flare Green body colour. Bold and sophisticated, offering spectacular shade variations depending on the light exposure.
• The new PEUGEOT 408 delivers driving pleasure on every level with three powertrains: Electric, Plug-in Hybrid and Mild Hybrid.
• Produced in France, the new PEUGEOT 408 rolls out from Mulhouse.
• A connected experience, more powerful and simpler than ever. The new 100% electric PEUGEOT E-408 introduces new EV specific features such as: Battery Preconditioning, Vehicle To Load (V2L) and Plug & Charge.*

PEUGEOT surpassed 100,000 vehicle registrations in 2025 as its total car and van sales grew by 10% year-on-year, with almost 106,000 vehicles sold. PEUGEOT also posted a growth in market share which now stands at 4.5%.

Free Entry and Interactive Experiences

PEUGEOT research has revealed how far Brits are prepared to drive for different activities – with a stark contrast in willingness to travel long distance for work compared with leisure pursuits.

PEUGEOT, in collaboration with Saatchi Gallery, has announced DYSPLA as the overall winner of the inaugural Artist of the Future Prize – a new award celebrating innovation in digital art across the UK and Europe.

PEUGEOT reveals the POLYGON CONCEPT.

This unique concept car embodies PEUGEOT’s vision of the future.

• AGILE: POLYGON CONCEPT takes driving enjoyment seriously. PEUGEOT is literally reinventing the wheel by introducing an entirely new means of steering. Hypersquare®, combined with Steer-by-Wire electronic steering, is the heart of a new generation of PEUGEOT i-Cockpit®.
   
• FUN: POLYGON CONCEPT offers a new automotive experience with endless opportunities for personalisation.
   
• FUTURE PROOF: POLYGON CONCEPT signifies an environmentally responsible future with more recycled materials, fewer parts, interchangeable components, and new efficient manufacturing methods.

DISCOVER THE FUTURE OF DRIVING PLEASURE

PEUGEOT POLYGON CONCEPT

Discover the all-new PEUGEOT POLYGON Concept in all its glory, set to be unveiled as part of a keynote on PEUGEOT’s YouTube channel, today at Midday (1PM CET).

Join us at midday today for a digital keynote with CEO Alain Favey and special guests

https://www.peugeot.com/en/peugeot-polygon-concept.html

PEUGEOT has announced its New 308 and 308 SW models are open for orders from today, with first customer deliveries anticipated later this month.

Part of the innovation behind PEUGEOT’s brand-new concept car: the PEUGEOT POLYGON CONCEPT, is the environment that you can first discover it in.

Following a sneak peak of POLYGON’s exterior design just one week ago, PEUGEOT announced its presence in the Fortnite universe.

In partnership with Gameloft, a leader in the development and publishing of multiplatform games, PEUGEOT is providing all fans and gamers alike, an opportunity to discover the key features of PEUGEOT POLYGON CONCEPT.

Following on from the naming reveal in September, PEUGEOT has released the first image of the next generation PEUGEOT concept car, unveiling its feline futuristic design and demonstrating its vision for the future. The all-new PEUGEOT POLYGON Concept boasts an innovative cabin space and the revolutionary Hypersquare® steering wheel, complete with steer-by-wire technology.

PEUGEOT has introduced a new range-topping GT Premium trim level for its 3008 and 5008 models, offering customers greater choice and additional features. The new trim brings enhanced styling, upgraded interior materials, and a suite of advanced technologies designed to elevate the driving experience.PEUGEOT has introduced a new range-topping GT Premium trim level for its 3008 and 5008 models, offering customers greater choice and additional features. The new trim brings enhanced styling, upgraded interior materials, and a suite of advanced technologies designed to elevate the driving experience.

PEUGEOT, in collaboration with Saatchi Gallery, is pleased to announce the ten finalists shortlisted for the inaugural Artist of the Future Prize 2025 – a new award celebrating innovation in digital art across the UK and Europe.

Over three-quarters (78%*) of van drivers experience negative behaviour from other road users simply because they drive a van, according to research commissioned by PEUGEOT.

PEUGEOT confirms that the E-TRAVELLER COMBI is eligible for the UK Electric Car Grant, officially joining the rest of the eligible PEUGEOT electric car vehicles, saving customers £1,500 off the list price.

PEUGEOT can confirm that the E-308, E-308 SW and E-408 officially join the E-208, E-2008 and E-RIFTER in being eligible for the UK government’s Electric Car Grant (ECG), saving customers £1,500 off their list price.