• PEUGEOT continues to write the GTi legend by unveiling the new PEUGEOT E‑208 GTi, extremely faithful to the original concept presented last year.
• Designed by PEUGEOT Design, it expresses PEUGEOT’s French charisma and iconic GTi style, combining sportiness and elegance in unique harmony. 
• Stay tuned, for full details and key figures to be announced by PEUGEOT CEO Alain Favey, as part of the PEUGEOT Press Conference, which will take place at 13:00 CET on Friday 12^th June, at Le Mans.

PEUGEOT has continued its strong growth in the retail car market, with sales up 20% year-on-year.

PEUGEOT UK has announced a major step forward for fleet electrification, with E-Partner and E-Expert now delivering price parity with diesel equivalents on monthly payments, removing one of the biggest barriers to EV adoption for business customers, unlocking lower whole-life costs for national fleets.

PEUGEOT has returned for a third year as headline partner of the PEUGEOT Attitude Pride Awards Europe, supported by British Airways.

PEUGEOT UK has introduced new pricing across its 208, 2008, 3008 and 5008 models, following the pricing repositioning of the recently launched New 308 and New 408. The changes result in lower entry points across the entire PEUGEOT car range, making the brand more accessible to a wider range of customers across both retail and fleet markets.*

The PEUGEOT E-208 GTi is the first all-electric GTi, redefining the celebrated performance badge for a new generation. To faithfully reimagine a GTi for the electric era, it required PEUGEOT to take inspiration from its motorsport past as well as the state-of-the-art engineering currently used in its most advanced competition cars.

PEUGEOT has opened order books for the new 408, strengthening its position within the highly competitive C-segment. The revised range offers enhanced choice and improved value, with prices starting from £31,995 MRRP OTR. In addition, the fully electric E-408 benefits from a £1,500 Electric Car Grant, further increasing accessibility alongside the hybrid and plug-in hybrid powertrains.

PEUGEOT continued its long‑standing partnership with BAFTA as Official Vehicle Partner for the 2026 BAFTA Television Awards, which took place at the Southbank Centre’s Royal Festival Hall on Sunday 10 May 2026.

PEUGEOT continued its long-term partnership with BAFTA as Official Vehicle Partner for the 2026 BAFTA Television Craft Awards with Samsung OLED, held at The Brewery, London on 26 April 2026.

• Stellantis Pro One to showcase its LCV range and electrification expertise at the Commercial Vehicle Show as a Premier Partner
• Fiat Professional TRIS – a three-wheeled electric vehicle designed for last-mile deliveries – will make its UK debut
• A selection of Vauxhall, FIAT Professional, Peugeot and Citroën vans will be on display at the NEC in Birmingham
• Visitors can explore tailored conversion solutions through Stellantis Pro One’s ‘CustomFit’ programme
• Fleet experts will be on hand to support operators with vehicle and electrification queries
• Event takes place from 21–23 April across Halls 4 and 5, with Stellantis Pro One located at stand 5F110

PEUGEOT returned as the Official Vehicle Partner for the 2026 BAFTA Games Awards, transporting leading names from across the gaming industry in style with the New E-408.

PEUGEOT has reported year-on-year growth across private car and van volume and market share, while the brand remains in the top 10 for total car and van sales, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT).

PEUGEOT welcomes the UK government’s announcement of continued funding for the New ZERO EMISSIONS Van Grant (ZEVG), saving customers up to £5,000 off the price of a new PEUGEOT electric van.

• Team Peugeot TotalEnergies unveils its brand-new livery for the #93 and #94 PEUGEOT 9X8s, ready to compete in the 2026 season of the FIA World Endurance Championship (WEC). 
• Created by PEUGEOT Design in collaboration with Peugeot Sport, this new livery offers a striking new and dynamic interpretation of the “Hypergraphs” that express Peugeot Sport’s performance language, as well as a nod to the brand’s iconic claw motif. 
• The livery features a white-red-black colourway that pays tribute to the legendary PEUGEOT GTi models of the past and celebrates an exciting future on the horizon for GTi. With PEUGEOT set to launch the new PEUGEOT E-208 GTi. 
• Like the new E208 GTi, the 2026 livery of the PEUGEOT 9X8 helps perpetuate the PEUGEOT GTi legend while bringing fun and modernity. 

The best of British and global cinema arrived in style with PEUGEOT at the 2026 EE BAFTA Film Awards as stars and VIPs were conveyed in a fleet of 3008 and 5008 vehicles to the illustrious event at the Royal Festival Hall.

The PEUGEOT Brand continues to expand its announcements regarding its commitment to the world of cinema. Partner of the Alpe d’Huez Comedy Film Festival in France, exclusive partner of the renowned French production company Pathé, PEUGEOT is proud to announce its new long-term partnership with BAFTA, becoming Official Vehicle Partner to the world-leading independent arts charity, supporting its prestigious Film, Games and Television Awards.

Over 40 years ago, PEUGEOT transformed its own and motoring’s future with the introduction of three simple letters to its range. Standing for ‘Grand Touring Injection’, GTi became an intrinsic part of automotive life and keen drivers knew any model with this badge beside the lion logo was the embodiment of performance, sportiness, and a fun-fuelled driving experience.

As the 50^th edition of the Rétromobile Show in Paris gets underway (January 28 to February 1), where the highly anticipated new E-208 GTi is on display alongside a selection of its predecessors, we look back at the history of the PEUGEOT GTi.

PEUGEOT is celebrating the return of the brand’s iconic GTi badge with an exciting exhibition at the Rétromobile show where the new PEUGEOT E‑208 GTi will make its French debut alongside a line-up of legendary PEUGEOT 205 and 208 GTi models.

• A genuine ambassador for French charisma and style, the new PEUGEOT 408 showcases expressive PEUGEOT Design throughout. Striking proportions and bold details deliver a ‘WOW’ factor that’s instantly recognisable.
• The new PEUGEOT 408 is the first PEUGEOT to light up the brand’s lettering at the rear of the car, combined with the illuminated PEUGEOT shield at the front.
• Striking new body colour. The new PEUGEOT 408 debuts an exclusive Flare Green body colour. Bold and sophisticated, offering spectacular shade variations depending on the light exposure.
• The new PEUGEOT 408 delivers driving pleasure on every level with three powertrains: Electric, Plug-in Hybrid and Mild Hybrid.
• Produced in France, the new PEUGEOT 408 rolls out from Mulhouse.
• A connected experience, more powerful and simpler than ever. The new 100% electric PEUGEOT E-408 introduces new EV specific features such as: Battery Preconditioning, Vehicle To Load (V2L) and Plug & Charge.*

PEUGEOT surpassed 100,000 vehicle registrations in 2025 as its total car and van sales grew by 10% year-on-year, with almost 106,000 vehicles sold. PEUGEOT also posted a growth in market share which now stands at 4.5%.