18 Apr 2013

The New Maserati Quattroporte Premiere in London

Yesterday evening the brand new Maserati Quattroporte premiered in London and the UK for the very first time, following its acclaimed debut at the North American International Auto Show in Detroit last January.

The new flagship of the Italian brand was launched last night in London at an evening full of glamour and celebrity

London, 18th of April 2013. Yesterday evening the brand new Maserati Quattroporte premiered in London and the UK for the very first time, following its acclaimed debut at the North American International Auto Show in Detroit last January.

The debut of the whole new Quattroporte took place at the exclusive Hurlingham Club, situated in the heart of our luxurious capital city, London.  From the start of the evening the event brought together clients and friends of Maserati, in an evening full of excitement conducted by television presenter and racing driver Vicki Butler-Henderson alongside General Manager Maserati Europe, Giulio Pastore and Region Manager Maserati North Europe, Peter Denton. Vicki, the first woman to win a race in a Maserati, welcomed on stage a fabulous new Maserati Quattroporte in Champagne colour.

The glamorous event was also attended by a plethora of famous celebrities such as interior designer Kelly Hoppen, renowned fashion designer and car connoisseur Amanda Wakeley, bespoke jewellery designers Loree Rodkin and Lara Bohinc, acclaimed actresses Sienna Guillory, Camilla Rutherford and Tina Hobley, owners of Matchless fashion label Michele and Manuele Malenotti, dazzling socialites Heather Kerzner, Jeanette Calliva and perfect party organiser Yasmin Mills, swimwear designer Melissa Odabash and well known television personality Calum Best. All had a front row seat to a magical evening, of which the new Maserati Quattroporte was the main protagonist.

The new Quattroporte was the object of high expectation, and co-starred with the 400 clients and friends of the brand who couldn’t wait to see the new attributes of the car first hand. This ultimate luxury saloon is the epitome of Italian style. The design of the new Quattroporte reinterprets the characteristics of the classic Maseratis in a contemporary language. Additionally, its new engines, a V8 delivering 530HP and a 410HP V6, coupled with an 8-speed automatic gearbox by ZF complete the sixth generation of the new flagship of the Trident marque.

A truly enchanting evening to remember, which lasted well into the night, with the help of the new Maserati Quattroporte, a look into the future from the purest tradition of sports saloons of the brand.

For further information please contact:

Maserati:
Silvia Pini

Georgina Cox
Head of Communications   Press Office
Maserati North Europe Maserati North Europe
Tel. +44 1753 878 705 Tel +441753 878 756
Mob +44 7764 157 270     Mob +44 7753 851 347
e-mail: silvia.pini@maserati.com   e-mail: georgina.cox@maserati.com

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