MCPura captivates the crowd at the Turin Auto Show

The second edition of the Turin Motor Show hosted the Italian premiere of the Maserati MCPURA, drawing the attention of the 500.000 visitors who filled the city center, transformed into an open-air stage for new models, prototypes, and supercars.

Modena, 29 settembre 2025 - The second edition of the Turin Auto Show has just wrapped up with great public success, providing the stage for the national debut of the new Maserati MCPURA. The premiere captured the attention of over 500.000 visitors who, from September 26 to 28, enjoyed a unique experience amidst the marvels of the automotive industry and the architectural treasures of the city. Product innovations, prototypes, and supercars animated the scenic Piazza Castello and Piazzetta Reale, as well as the avenues of the Royal Gardens, transforming Turin into an authentic open-air stage featuring some of the world’s most prestigious international brands.

In Piazzetta Reale, the Modena-based marque showcased the two souls of its latest masterpiece: the new MCPURA, available as a coupé and a cabrio – named Cielo – encapsulating the purest essence of energy and performance according to the Trident, proudly 100% Made in Italy.

The new supercar made its debut in the sophisticated Ai Acqua Rainbow body color – conceived by the Maserati Fuoriserie customization program – with a matte finish for the coupé and glossy for the MCPURA Cielo. This unique shade of blue transforms under sunlight to reveal a rainbow effect, delivering an unexpected and emotional result thanks to the use of rare and highly refined pigments.
Additionally, in the Royal Gardens, in front of the Triton Fountain, visitors admired an exclusive selection of four Maserati models – Merak, Ghibli SS, 3500 GT, and MCXtrema – with a focus on supercars and performance.

The undisputed star was the Maserati MCXtrema, showcased in its classic and striking “Blu Extrema” livery. This track-only car, not homologated for road use, is designed for the most demanding collectors and gentleman drivers seeking the ultimate thrills on the circuit. Produced in a limited run of just 62 units, the MCXtrema is a true “beast” of a race car, powered by the raw strength of its formidable engine – derived from the Nettuno and pushed to the limit – a 3.0-liter twin-turbo V6 delivering 740 hp.

The MCXtrema embodies a unique and distinctive expression of Maserati performance at its peak: a creative combination of mechanical mastery, technical purity, irresistible beauty, racing grit, and refined aerodynamics.

Beyond the national premiere of the new MCPURA and the exhibition of these four icons in the Royal Gardens, the public also enjoyed Saturday’s parade, which wound its way from the Royal Palace of Venaria to Piazza San Giovanni in Turin, passing through the Basilica of Superga. Driving Maserati cars in the parade were clients of the local dealer, Maserati Forza Torino, showcasing some of the brand’s most significant models such as the GranTurismo and MC20, alongside a GranCabrio with special guest Cristina Chiabotto on board.

With MCPURA at the Turin Auto Show, Maserati delivered a debut that went far beyond the unveiling of a new car, standing instead as a manifesto of elegance and power that reflects the brand’s audacity and its unbreakable bond with Modena. After all, in its sculpted lines, precious details, and the beating heart of the Nettuno V6, lies the most authentic soul of the Trident.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes Grecale, the "everyday exceptional" SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:

MASERATI
Andrea Pallard, Maserati Communications Manager - andrea.pallard@stellantis.com
Davide Kluzer, Maserati Product Communication Responsible - davide.kluzer@maserati.com