Maserati announced as official automotive partner to Harlequins

Maserati gives young Harlequins fan surprise of a lifetime 

London, 4 May 2018 – Maserati GB has announced a new partnership with Harlequins, to become the official automotive partner of the historic London rugby club. The partnership brings together two performance-driven, iconic brands that share an entrepreneurial spirit, whilst being synonymous with style and heritage. 

As well as offering the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, it will also provide the opportunity for Maserati and Harlequins to work together to curate an ongoing stream of exciting fan experiences. 

This new rugby involvement builds upon Maserati’s other sporting ventures in polo, sailing and cycling and aligns with the marque’s ongoing expansion plans, entering into new segments and offering an ever greater luxury model range. 

Commenting on the new partnership, Mike Biscoe, General Manager, Maserati GB : “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati. We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.” 

Ned Wills, Harlequins’ Commercial Director, said: “Maserati is a wonderful partnership for the Club because of our shared values and goals. At Harlequins we bring the spirit of innovation, ambition, passion and courage to everything we do. Like Maserati we have a strong heritage but are continuously looking to improve. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.” 

Samuel’s Surprise 

To launch the new partnership Maserati rewarded 12-year old Harlequins fan Samuel Freestone with the ultimate surprise in the form of a lift to the stadium with club internationals Joe Marler, Chris Robshaw and Alofa Alofa in a Maserati Levante S, the brand’s 430hp petrol engine SUV. 

Samuel, who plays rugby himself for Battersea Ironsides, was chosen for the special end-of-season experience due to his own rugby commitments constantly getting in the way of supporting his beloved Harlequins in person at the weekends. 

Samuel was bracing himself for a post-school dentist’s appointment, when instead the three Quins turned up to chauffeur him to The Stoop, the home ground of Harlequins.

There he was given a behind-the-scenes tour of The Stoop, had the chance to play on the pitch with his Harlequins heroes and was presented with a personalised Harlequins shirt and two tickets to the final home game of the 2017/18 season v Exeter on Saturday 5^th May.

To view the Maserati homepage on Newspress, click here

To watch the video click here – https://youtu.be/Nh4HzOUljnU

The download imagery click here –https://we.tl/iU9jnN1Lmo 

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Maserati

Maserati produces a complete range of unique cars with individual personalities which are instantly recognisable anywhere. Their style, technology and innately exclusive character delight the most discerning, demanding tastes and remain an automotive industry benchmark. The brand's current line-up comprises the flagship Quattroporte in GranLusso and GranSport versions, the Ghibli executive sports sedan, the Levante - Maserati’s first SUV, and the legendary GranTurismo and GranCabrio sports cars, which have recently been restyled. The most comprehensive range Maserati has ever offered; with petrol and diesel engines, rear-wheel and all–wheel drive, the finest materials and outstanding expert engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety. 

For more information on Maserati, visit: www.maserati.com 

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Harlequin FC

Founded in 1866 Harlequin FC is London’s only Premiership club. It has a rich heritage and has contributed to the development of rugby both on and off the pitch for over 150 years. The club has a reputation for producing and developing innovative and creative players who play an attractive style of rugby. The club plays at the Twickenham Stoop Stadium, named after Harlequins’ legend Adrian Stoop, which sits proudly next to the home of English rugby, Twickenham Stadium. Harlequins own one of the most distinctive jerseys in world sport. The quartered colours of Harlequins reflect a unique identity. The Club motto is Nunquam Dormio: I never sleep and Harlequins are focused on constantly improving the game on and off the field. The Harlequins Foundation makes a positive impact beyond rugby, connecting with new audiences. 

For more information on Harlequin FC, visit www.quins.co.uk 

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