Maserati and Liberty create interactive window display to launch charity fashion collection

Friday, 30th October 2015 – Luxury Italian car manufacturer, Maserati, joined forces with iconic London department store, Liberty, and inspirational fashion charity, LDNY, to launch the ‘Legacy’ collection in a unique and interactive window display at the Regent Street store earlier this week.

The exclusive launch of the fashion collection includes a bespoke window display at Liberty which is in situ exclusively for one week between 26^th October and 2^nd November. The window features three examples from the Legacy collection alongside cutting-edge technology from ‘Those’ – a London-based digital design works - with their digital drawing system ‘The Woodpecker’.

The Woodpecker is an innovative drawing robot that sketches images of Maserati cars, as well as images from the Legacy Collection and Liberty’s famous Tudor-style shop-front onto the glass window live in front of London shoppers. The Woodpecker also invites members of the public to be a part of the window display by writing tweets using the hashtag #LibertyxMaserati onto the glass.

A VIP event was hosted at Liberty earlier in the week to celebrate the charity fashion collection and officially launch the window display. Guests from the worlds of fashion and enterprise were joined by the likes of Ozwald Boateng, Miriam González Durántez and Caroline Rush at the 140 year-old London department store. A fleet of elegant Maserati Quattroportes lined Great Marlborough Street where the store’s iconic main entrance is located.

To see highlights from the event at Liberty and the interactive window in action visit: https://youtu.be/9W3UExssWxs

The Legacy Collection is an ethical, luxury fashion project by the LDNY Foundation which promotes female designers from around the world. The LDNY Foundation is a partnership between London College of Fashion (LCF) and Parson’s School in New York. Students from both universities entered designs by artisans inspired by nations such as Ethiopia, India, Mongolia, Papua New Guinea and Peru into a competition. Three LCF students; Nayana Kodesia, Nitya Kishore and Leticia Jacobson, will see their designs go on sale exclusively at Liberty.

Peter Denton, Region Manager, Maserati North Europe said, “LDNY is a charity Maserati has been supporting since early 2015 when the first designs were showcased at Goldsmiths College. We’re delighted to see the final Legacy Collection in the window at Liberty, which is such an iconic fashion venue in London. Maserati has always been known for being a pioneer of style and design in the automotive world, so it’s an honour to champion new fashion innovators here in London.” 

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About Maserati

Officine Alfieri Maserati was founded on December 1, 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Every Maserati is like a work of art, its perfection expressing the marque’s proud history. This year, celebrating over 100 years of unmistakable styling and technological innovation, Maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian excellence. This excellence is conveyed every day with passion through products of outstanding performance seen in the GranTurismo, GranCabrio and the new Quattroporte and Ghibli. For more information on Maserati, visit: www.maserati.co.uk

About LDNY Foundation

The LDNY Foundation will support young people from lower income communities in the UK, US and developing world gain entry into the creative industries and fulfil their potential whatever their background by providing: educational scholarships, SME grants and supporting a range of innovative and effective projects. Our aspiration is that over time this foundation will become a major force in harnessing and linking the raw creative talent of the “underprivileged”. We have formed partnerships with Parsons in New York and London College of Fashion and will also endeavour to offer educational grants and scholarships to support young people from developing countries enter these two leading creative educational institutions in London and New York. Our long-term ambition is to build our own design education facility in Ghana and create the first world-class fashion and design institute in Sub-Saharan Africa. www.Ldny.com

About Those

Those is a design studio that works beyond the web. Founded by Jim Rhodes, Jamie Wieck and Barney Mason, Those began with the belief that the web is no longer the destination, but the starting point. The Woodpecker is the studio’s first self-initiated project conceived through this ethos. The Woodpecker is a digital drawing system that turns any surface into an interactive display. It can draw, write and even tweet with pens, pencil and paint. The technology is scalable, precise and fast enough for real time interaction. With the Woodpecker, windows and walls become rich user experiences that turn heads and stop traffic. www.thoseworks.com

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