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20 Jun 2012
STARS GATHER FOR JEEP-SPONSORED COUNTRYSIDE CHARITY EVENT
Legends from TV, sport and music joined Jeep to support a charity's biggest-ever fund-raising event this week (18 June).
Legends from TV, sport and music joined Jeep to support a charity's biggest-ever fund-raising event this week (18 June).
Cricketers Sir Ian Botham and Mike Atherton, TV presenters Adam Henson and Muriel Gray, Judas Priest guitarist Glenn Tipton and Simply Red saxophonist Chris de Margary were among the celebrities fly fishing and sporting clay shooting at the Fishing For Heroes Cast and Blast day, in Meon Springs, Hampshire.
Jeep UK supplied a fleet of Grand Cherokee and Wrangler Unlimited 4WD vehicles to drive the stars to and from various sports activities. It was also an opportunity for the company to showcase the new Jeep Grand Cherokee SRT, the 6.4-litre V8 flagship off-roader, which has just gone on sale here.
More than £20,000 was raised for the charity, which helps forces' veterans who are suffering from emotional issues after active service.
"We were absolutely delighted to support this very worthwhile cause," says Nigel Land, brand director, Jeep Chrysler UK. "The setting was perfect for Jeep, the celebrities were out in force supporting the event, and the charity raised some useful funds. It was a great success all round."
ends...
For further information please contact:
Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
Jeep Chrysler UK
Part of Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 08712 083834
E-mail addresses: peter.newton@fiat.com / tom.johnston@fiat.com
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