Sign up for the newsletter
Sign up for the Stellantis Communications Newsletter and stay updated on all the news.
07 Oct 2024
Jeep® Sales in Europe Exceed 100,000 vehicles
Jeep® continues to demonstrate its enduring ability to thrive in the European market. By the end of September 2024, Jeep has achieved a major milestone with 100,700 vehicle registrations, marking a 3.5% increase over the previous year. Jeep now holds a 1% share in the European passenger car market, up by 0.03% compared to the same period in 2023. Eric Laforge, Head of Jeep Brand Enlarged Europe, said: "We are thrilled to announce that Jeep sales in Europe have surpassed 100,000 vehicles, demonstrating that our commitment to delivering a brand that embodies freedom and adventure has led to great success. These impressive results showcase our ability to adapt to diverse markets. The remarkable reception of the Jeep Avenger, our first fully electric SUV, is a testament to our innovative spirit and the distinct appeal of our vehicles. It not only reflects our dedication to sustainability but also reinforces our promise of 'Freedom of Choice.' We will strengthen our footprint across Europe with the upcoming Avenger 4xe version.”
Jeep® continues to demonstrate its enduring ability to thrive in the European market. By the end of September 2024, Jeep has achieved a major milestone with 100,700 vehicle registrations, marking a 3.5% increase over the previous year. Jeep now holds a 1% share in the European passenger car market, up by 0.03% compared to the same period in 2023.
Eric Laforge, Head of Jeep Brand Enlarged Europe, said: "We are thrilled to announce that Jeep sales in Europe have surpassed 100,000 vehicles, demonstrating that our commitment to delivering a brand that embodies freedom and adventure has led to great success. These impressive results showcase our ability to adapt to diverse markets. The remarkable reception of the Jeep Avenger, our first fully electric SUV, is a testament to our innovative spirit and the distinct appeal of our vehicles. It not only reflects our dedication to sustainability but also reinforces our promise of 'Freedom of Choice.' We will strengthen our footprint across Europe with the upcoming Avenger 4xe version.”
A Multilingual Success
Jeep's excellent performance is well-distributed across Europe. Nearly 50% of the brand's total registrations were made outside of Italy, Jeep’s home market in Europe. In France, registrations are nearing 9,000 units, reflecting a remarkable 61% increase year-on-year, with market share up 0.2% to 0.6%.
In the UK, over 6,000 units were registered, showcasing an extraordinary 155% year-on-year increase, with market share climbing by 0.2% to 0.3%. Meanwhile, the Netherlands saw an 81% rise in registrations, pushing Jeep's market share to 0.7%, a 0.3% increase from 2023.
The Importance of Jeep Avenger
The Jeep Avenger stands out as a significant contributor to this success. It ranks just below the podium among 100% electric B-SUVs across 29 EU countries, securing the third position in both France and the Netherlands as of YTD August 2024. In Italy, the Avenger is the top-selling SUV for the first nine months of the year across all powertrains and ranks third in the overall passenger car market.
Jeep Avenger represents the brand's DNA in a compact size, a key factor in its widespread appeal. Another element of its success is the variety of options it offers: the Avenger is the first 100% electric SUV from Jeep, while also being available in an e-Hybrid version, featuring automatic transmission and an efficient 1.2-litre petrol engine with 100hp. A hybrid 4xe all-wheel-drive model is expected soon, further enhancing the ‘Freedom of Choice’ offering from Jeep across any terrain.
The unique characteristics of Avenger have earned it the trust of prestigious clients, such as Ernst & Young and Stedin in the Netherlands, and Orange in France, which have purchased significant volumes of the electric version for their fleets. Additionally, the Avenger has won several government tenders in Italy, with over 1,200 units ordered by agencies such as the Fire Brigade, Carabinieri and Guardia di Finanza.
ENDS
Contacts
Krystyna Perry, Head of PR
07710 062783
Manesh Taank, PR Manager
07841 569038
Jeep® Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep® brand owners the utmost care and dedicated 24/7 support. The legendary Jeep® brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep® brand vehicles will offer an electrified variant by 2025.