JEEP® CONTINUES STRONG SALES PERFORMANCE IN 2025

• Jeep® continues to grow with 64% year-on-year increase compared to 2024
• Over a quarter of Jeep® models sold in 2025 were pure electric
• Jeep saw strong sales in March, with 59% increase compared to the same month last year
• Growing Jeep retailer network and success of Avenger Electric helping Jeep electric sales continue to rise

Jeep® has continued its strong UK sales performance with a 64% year-on-year increase compared to 2024, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT).  

The Jeep philosophy of “Go Anywhere, Do Anything” continues to resonate with UK buyers, with 4,080 units sold year-to-date. March proved to be a particularly strong month for the brand, with a 59% increase in sales compared to the same month in 2024.

The fully-electric Jeep Avenger remains a popular choice, being responsible for over 25% of all Jeep models sold so far in the UK in 2025. This has resulted in electric sales increasing 24% compared to the first quarter of last year.

The Jeep Avenger is the first 100% electric SUV from the brand and is also available as a manual petrol and e-Hybrid version, featuring automatic transmission combined with an efficient 1.2-litre petrol engine, developing 100hp. From May this year, the Avenger line-up will be joined by the Avenger The North Face Edition complete with 4xe hybrid powertrain to make it the most capable Avenger in the range.

With the Avenger range complete, the brand momentum will continue with the introduction of the all-new Jeep Compass, due to be revealed on 6^th May. To support this growth Jeep will expand its network to include 60 retailers by the end of the year, enhancing the customer experience and making it easier to experience the brand.

Kristian Cholmondeley, Jeep UK managing director, said: “Following the strong growth in 2024, the momentum has continued in 2025 with a sustained increase in sales across the range and electric cars making up more than a quarter of all Jeep UK sales. With the introduction of new Avenger variants and new models set to join the Jeep range we are optimistic that the enthusiasm for our ‘Go Anywhere, Do Anything’ ethos will continue.” 

ENDS

Jeep® Brand

Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep® brand owners the utmost care and dedicated 24/7 support. The legendary Jeep® brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep® brand vehicles will offer an electrified variant by 2025.

Contacts    

Manesh Taank, PR Manager      07841 569038       manesh.taank@stellantis.com       

Krystyna Perry, Head of PR         07710 062783       krystyna.perry@stellantis.com