Jeep® continues strong growth as sales increase by 76% in first half of 2025

• Jeep® continues to build momentum in the UK market in first half of 2025
• Market share grew from 0.4% to 0.6% year-on-year
• Strong growth is led by Avenger including Avenger Electric
• New all-wheel drive Avenger 4xe is now available in the UK with new Compass joining the lineup later in 2025
• Jeep is expanding its UK retailer network to support continued growth

Jeep® has delivered exceptional sales results in the first half of 2025, continuing to build on positive momentum from 2024. According to the latest figures from the Society of Motor Manufacturers and Traders (SMMT), registrations have increased by 76% year-on-year compared to the same period in 2024. Market share is also up, from 0.4% to 0.6% in the first half of 2025. 

The rise in sales saw Jeep register 6,624 units year-to-date in 2025, compared to 3,756 in the first half of 2024.

The positive results come as Jeep continues to expand its product line-up and strengthen its presence in the UK. Following on from strong sales of Avenger electric, new Jeep Compass enhances the electric offering from Jeep with three electric powertrains and AWD capabilities. Avenger 4xe now completes the Avenger line-up, bringing an innovative hybrid powertrain and all-wheel drive to the 2023 European Car of the Year.

Jeep has also expanded its retailer network, growing from 35 locations to 50 with plans for further expansion across the network in the next year. This has been possible due to an improved business proposition from the brand that includes exceeding growth targets. The retail network have embraced the spirit of Jeep and now provide off-road capability test drives, in partnership with the Green Lane Association, so prospective customers can experience the capabilities of their new car.

The brand also continues to nurture the Jeep community through the immersive outdoor adventure experience at Camp Jeep and by encouraging more ‘Ducking’ in the UK. The limited-edition Avenger 4xe The North Face Edition also celebrates the ‘go anywhere, do anything’ philosophy of the brand that is yielding results.

Kris Cholmondeley, Jeep UK Managing Director, commented on the successful sales results: “The Jeep brand continues to thrive in the UK, building on fantastic momentum from last year. We are continuing to provide products that our customers desire as well as delivering to our core strengths of being a brand that delivers freedom and adventure.  Avenger 4xe and new Compass will enhance our line-up further as the Jeep community continues to grow in the UK. With exciting new models like these hitting showrooms, we are confident this positive momentum will continue." 

ENDS 

Jeep® brand

Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep brand vehicles will offer an electrified variant by 2025.

Contacts    

Manesh Taank, PR Manager 07841 569038       Manesh.taank@stellantis.com       

Krystyna Perry, Head of PR 07710 062783          krystyna.perry@stellantis.com