Jeep brand rolls into the 60th Easter Jeep Safari, celebrating decades of trail-built toughness

• Jeep_® brand and Jeep Performance Parts (JPP) by Mopar head to the 60th anniversary of Easter Jeep Safari in Moab, Utah, (28 March - 5 April) with even more vehicles and experiences for Jeep customers and off-road enthusiasts
• All-new Jeep and JPP custom concept builds pay homage to the Jeep brand’s roots while defining the future of off-roading
• Land preservation and cleanup efforts at Fins and Things trail are led by Jeep brand and JPP employees, Red Rock 4-Wheelers and the Bureau of Land Management
• Official Jeep brand home base returns to Walker Drug in downtown Moab, expanding consumer activations with enhanced hands-on vehicle experiences and community-driven engagement

The Jeep_® brand is gearing up for its annual pilgrimage to Moab, Utah, bringing bold, highly capable concept vehicles to the 60th Easter Jeep Safari from 28 March through to 5 April. This year, tens of thousands of enthusiasts can expect fresh ways to experience and engage with the brand’s latest innovations. The brand’s official home base returns to Walker Drug in downtown Moab, where expanded consumer activations, immersive hands-on vehicle interactions and community-focused events will anchor the celebration.

“Moab isn’t just a place we visit. It’s a proving ground we honour and safeguard, a landscape we continually reinvest in and a community we’re proud to call our second home,” said Bob Broderdorf, CEO of the Jeep brand. “Easter Jeep Safari has shaped the Jeep brand for decades, fuelling the evolution of our 4x4 vehicles and strengthening our bond with the community and the thousands of passionate Jeep enthusiasts who return year after year. To commemorate decades of off-road pioneering, we’re showcasing an exclusive lineup of Jeep concept and production vehicles, new immersive experiences and consumer activations, all to showcase the full depth of our off-road capability and reflect the core of who we are.”

From the all-new custom Jeep 4x4 concept builds to immersive consumer activations, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are geared up to take over Moab, the country’s epicentre for off-roading adventures.

“Partnering with the Jeep brand for our annual trip to the Easter Jeep Safari gives our Mopar designers and engineers a wonderful opportunity to put their latest ideas and innovations to the test on some of the toughest terrains we can find,” said Darren Bradshaw, senior vice president of Mopar North America. “Moab is the perfect place to meet Jeep owners, share what we’ve been working on and showcase our expanding authentic and affiliate lineups of accessories that can help them elevate their vehicles and feel confident tackling any off‑road adventure.”

As part of the Jeep brand’s ongoing commitment to land stewardship and responsible off-roading, Jeep brand and JPP employees will once again partner with Red Rock 4-Wheelers and the Bureau of Land Management to maintain and protect local Moab trails. Every year, Jeep volunteers complete a trail restoration project that often entails cleaning up miles of trash and debris, repairing and building rock walls and fencing and restoring areas along the route.

The Jeep brand will offer 2026 Easter Jeep Safari attendees an unforgettable collection of Jeep 4x4 vehicles and experiences, including:

Jeep Brand and JPP Concept Vehicles

This year’s Easter Jeep Safari concept lineup is the biggest and boldest yet, showcasing all-new custom builds engineered by the Jeep brand and JPP’s resident design mavericks. The 2026 concepts honour the 4x4 heritage of Jeep and its legendary trail icons, while adding a fresh dose of next-generation attitude. The result is a powerful collection that nods to the brand’s roots and previews the vehicles that will shape the future of off-roading. The following Jeep and JPP/Mopar concept vehicles will be on display at Walker Drug from Monday 30 March to Friday 3 April.

• The Jeep Wrangler Anvil 715 concept is a purpose-built vision of what an overland‑focused Wrangler can be: capable, intentional and thoughtfully engineered without unnecessary bulk
• The Jeep Wrangler BUZZCUT concept by JPP blends compact, sporty, two-seat design with extreme capability and expanded storage for longer adventures
• The Jeep Grand Wagoneer Commander concept is a stealth‑leaning blend of full‑size premium and real off‑road function, built for drivers who want both standalone capability and the strength to tow a dedicated trail rig
• The Jeep Wrangler Laredo concept pares this Jeep 4x4 back to its core and then amplifies its character. Built on a Willys base, it highlights simplicity, mechanical feel and classic Jeep brand attitude, with subtle cues that nod toward how the Laredo line might evolve
• The Jeep XJ Pioneer concept marks the moment the original 1984 Cherokee changed the SUV landscape, tying that legacy to 85 years of Jeep heritage and the Cherokee nameplate’s 2026 return

ENDS

Jeep Brand

For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.