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27 Sep 2023
Jeep® Avenger Orders Reach 40,000 Units, Growing the Brand’s B-SUV Market Share in Europe
Orders for the fully electric Jeep® Avenger, the 2023 European Car of the Year, surpass 40,000 units Avenger sales accelerate in the last three months due to deliveries starting in additional European markets Jeep Avenger and Renegade sales grow the brand’s market share of the B-SUV segment by 33.5% percent, with volumes up almost 60%, versus industry growth of 12.8% Electrification continues as Jeep brand market share in European B-SUV LEV segment reaches 10.6%, with almost 50% market share in Italy
- Orders for the fully electric Jeep® Avenger, the 2023 European Car of the Year, surpass 40,000 units
- Avenger sales accelerate in the last three months due to deliveries starting in additional European markets
- Jeep Avenger and Renegade sales grow the brand’s market share of the B-SUV segment by 33.5% percent, with volumes up almost 60%, versus industry growth of 12.8%
- Electrification continues as Jeep brand market share in European B-SUV LEV segment reaches 10.6%, with almost 50% market share in Italy
The all-electric Jeep® Avenger is driving the brand’s growth in the highly competitive B-SUV segment in the European market. Customer orders for the European Car of the Year 2023 have now surpassed 40,000 units since its launch at the Paris Auto Show last year.
The commercial momentum of the Jeep Avenger has been complemented by widespread industry recognition for the brand’s first all-electric SUV. Designed and produced as a Jeep from day one, the Jeep Avenger has already accumulated 10 industry awards, including 2023 European Car of the Year, Best Family SUV in the 2023 Women’s World Car of the Year and Electric Car of the Year in the Top Gear UK Awards.
Over 40 percent of confirmed customer orders for the Avenger are for the BEV version, a testament to customers’ growing interest in Jeep’s fully-electric offering.
The success of the new Jeep Avenger has also been accompanied by strong sales momentum of the Jeep Renegade, which is keeping pace with the volume achieved last year. More than 32,000 units were registered compared with 31,705 in the same period of 2022.
Eric Laforge, Head of Jeep Brand in Europe, said: “The Jeep Avenger has been designed to perfectly fit the needs of European customers and this is proven by the impressive results that the Avenger is achieving all over Europe. The success of the Jeep Avenger is being compounded by the strong sales momentum of the Jeep Renegade, which is up year over year, showcasing that the two vehicles complement each other by offering two completely different, eco-friendly and compelling product alternatives in the highly competitive B-SUV market.”
The Avenger and Renegade are two complementary vehicles that are driving the Jeep brand’s growth in the B-SUV LEV segment. In Europe, Jeep ranks fifth with a market share in the SUV segment of 10.6% (versus 9.6% last year) while in Italy, the brand is overwhelming the segment with a 49.9% market share.
In Italy, the Renegade is dominating the B-SUV segment with a 7.9% market share compared to 7.5% last year, and this percentage jumps to 11.4% when combined with the 3.5% market share of the Avenger.
Furthermore, the Jeep brand is achieving strong results in Germany, Spain, Poland, and the Netherlands with a double-digit percentage market share.
All Electric Jeep Avenger
The Avenger packs the Jeep brand DNA into a compact SUV with a unique combination of capability, style, functionality, and technology. A pure expression of “concentrated freedom”, the Avenger offers the Jeep brand’s trademark performance in a compact form to guarantee peace of mind in all conditions, both on- and off-road. The new electric powertrain includes a unique 400-volt electric motor to offer a stress-free range of up to 249 miles WLTP and up to 342 miles in city driving, and its fast-charging capability provides drivers with their daily dose of energy of 19 miles in just three minutes.
Three trim levels are available on the Jeep Avenger, and each one has a specific mission: Longitude – the embodiment of the cool side of capability, Altitude – more technology and exclusiveness and Summit – a manifesto of freedom. To date, customers have chosen the two highest trim levels (Altitude & Summit) on 80% of the Jeep Avenger units sold. The preferred colour is Vulcan (black), accounting for 30% of the total sales.
Jeep Renegade
A customer favorite in the B-SUV segment, the Jeep Renegade blends unmatched off-road capabilities with dimensions and styling that are perfect for enjoying the city lifestyle. Renegade is the vehicle for short trips in town thanks to its agility and handling features, but also the ideal SUV to discover new trails. Jeep Renegade is available as a 4xe Plug-in Hybrid version which combines the Turbo T4 petrol engine with a powerful electric motor for better performance and total comfort.
More information about the Jeep Avenger and Jeep Renegade is available at this link.
All data are referred to EU29 perimeter - YTD August 2023
Turin, September 26, 2023
Contacts
Alice Cross-Watson, PR Manager, Jeep
alice.cross-watson@jeep.com
07395 375272
Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall
matthew.bendall@stellantis.com
07920 163854
ENDS