AEG Global Partnerships signs up Stellantis brands as new automotive partners at The O2

16 December 2021: The O2 is to welcome a brand new automotive partner to the venue from January 2022 in a deal brokered by AEG Global Partnerships. Stellantis, one of the world’s leading automakers and mobility providers will see their brands, Alfa Romeo, Fiat and Jeep promote their new products, software and innovation projects at The O2.

The 3-year contract gives Alfa Romeo, Fiat and Jeep exclusive access to the venue’s channels and onsite assets to showcase their range of iconic brand portfolios across the site.

Greg Taylor, Managing Director, Fiat, said, “We’re thrilled to have such a prominent partnership with The O2 which allows us to bring our brands and vehicles to life, including our award-winning city car, the new Fiat 500, for the millions of visitors to The O2 each year.  The O2 and Fiat both have a strong ethos rooted in fun and enjoyment, so you can expect some exciting activations.”

Damien Dally, Managing Director, Alfa Romeo and Jeep, commented, “The next three years in automotive will change beyond recognition. The world-class facilities at The O2 will show our brands are leading this transformation. Future technology, whether it’s Artificial Intelligence, vehicle-to-vehicle communication or sustainable mobility for our customers, will give us the opportunity to tell stories in a captivating way for all our brands, including Jeep and Alfa Romeo. In 2022, we will launch the new Jeep Grand Cherokee, a true showstopper leading the way in luxury SUVs and the award winning, electrified new Alfa Romeo Tonale which will be unveiled next year.”

Paul Samuels, Executive Vice President AEG Europe Global Partnerships, said: “These brands are world leaders in the automotive market and through this partnership will showcase their iconic brands at our iconic venue. We know that the millions of visitors who come to The O2 each year will enjoy engaging with their activations onsite.”

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NOTES TO EDITORS

For further information, please contact:

The O2: communications.team@theo2.co.uk

Fiat and Jeep: chloe.yemm@stellantis.com or kate.oyler@stellantis.com

Alfa Romeo: krystyna.perry@stellantis.com or kristian.cholmondeley@stellantis.com

About Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The Staples Centre in L.A., The O2 in London and Coachella Music Festival. Overall the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com

About Stellantis

Stellantis is one of the world’s leading automakers and a mobility provider, guided by a clear vision: to offer freedom of movement with distinctive, affordable and reliable mobility solutions.  In addition to the Group’s rich heritage and broad geographic presence, its greatest strengths lie in its sustainable performance, depth of experience and the wide-ranging talents of employees working around the globe. Stellantis will leverage its broad and iconic brand portfolio, which was founded by visionaries who infused the marques with passion and a competitive spirit that speaks to employees and customers alike. Stellantis aspires to become the greatest, not the biggest while creating added value for all stakeholders as well as the communities in which it operates.

About The O2

The O2 is the world’s most popular music, entertainment and leisure venue and has been visited by over 100 million people since opening in 2007.

Playing host to over 400 events a year, The O2 is home to The O2 arena which is globally recognised as one of the world’s most iconic venues to play, and club sized music venue indigo at The O2.

A full day-out destination, there’s plenty to explore at The O2 including Up at The O2, a climbing experience across the world famous roof; Icon Outlet, one of London’s most exciting retail destinations with up to 70% off 60 superstar brands; TOCA Social – an interactive football experience; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experiences Selfie Factory and Tikky Town, and over 30 bars and restaurants.

Located just 15 minutes from Central London, The O2 is easily accessible via road, tube, bus or Uber Boat by Thames Clippers.