15 Jul 2009
IT’S LOVE AT FIRST SIGHT FOR SUPERMODEL ELLE MACPHERSON
Fiat’s stunning new addition this summer – the 500C – has a new fan in the form of another supermodel, Elle Macpherson.
Fiat's stunning new addition this summer - the 500C - has a new fan in the form of another supermodel, Elle Macpherson.
Elle, who already drives a 500 hatchback, asked Fiat Group Automobiles UK if she could try a 500C - the convertible version of Fiat's popular supermini - and promptly fell in love with the one that was loaned to her.
"I love the Fiat 500C, it has that sexy, cool, Italian thing going on!" says Elle. "I like the way the car drives - it is perfect for cities with its small turning circle and the easy way it manoeuvres through London."
The Fiat 500C was launched in the UK earlier this month (July) and is expected to be one of the motor industry's biggest hits this summer. Starting at just £11,300 OTR, the new car represents superb value for lovers of soft-top motoring, and is positioned comfortably below its benchmark rivals.
"I was delighted to hear Elle's feedback and look forward to seeing her driving a new 500C soon," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
For further information please contact:
Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer
Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871
This press release and images are available on www.fiat4media.co.uk