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18 Dec 2012

IT’S A RAP! FIAT CELEBRATES 500L LAUNCH WITH NEW FILM

It’s described as the fun and functional car for families, and now the new Fiat 500L is the subject of a clever new rap film celebrating the realities of motherhood.

IT’S A RAP! FIAT CELEBRATES 500L LAUNCH WITH NEW FILM

It's described as the fun and functional car for families, and now the new Fiat 500L is the subject of a clever new rap film celebrating the realities of motherhood.

The edgy and humorous interpretation of everyday family life follows a stylish young mum around her home while she raps about the reality of her life after the arrival of children. It's a no-holds-barred portrayal of the challenges women face as they grapple with their new maternal role.

The film, which has now been posted on the Fiat UK YouTube channel, was inspired by some of the comments made in research groups undertaken by Fiat earlier this year. When discussing their lives, mothers demonstrated the desire to retain their sense of style and modernity while tackling family challenges.

The answer to many of those challenges can be found in the new Fiat 500L, the newest addition to the Fiat 500 family, which launches in the UK next spring. The stylish and versatile car is aimed squarely at style-conscious young families looking for a vehicle that meets their practical needs and reflects their personality.

With five doors and 400 litres of boot space, the Fiat 500L is substantially larger than the Fiat 500 city car but shares the smaller car's iconic looks and numerous personalisation options, making it the perfect choice for stylish young parents who want an attractive car that works for their new family.

The Fiat 500L will be available initially with a choice of four low emissions engines (Euro 6 petrol and Euro 5+ diesel), with Start&Stop as standard on TwinAir and MultiJet engines. The full engine line-up comprises the award-winning TwinAir 0.9-litre petrol (105hp), 1.4-litre 16-valve petrol (95hp), 1.3-litre 16-valve MultiJet diesel (85hp) with manual or MTA transmission, and 1.6-litre 16-valve MultiJet diesel (105hp).

"We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

"We hope that by dramatising the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognise how the Fiat 500L can bring a touch of glamour into their family's lives."

The new Fiat range starts at £14,990 OTR for the 1.4 Pop Star, rising to £18,890 OTR for the 1.6 MultiJet Lounge. 

The Motherhood Feat. Fiat 500L can be viewed at:
http://www.youtube.com/watch?v=eNVde5HPhYo&hd=1

ends...

For further information please contact:

Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer                                
Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 08712 083834
E-mail addresses: peter.newton@fiat.com / tom.johnston@fiat.com / puneet.joshi@fiat.com

This press release and image are available on www.fiat4media.co.uk

70066/181212

 

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