FIAT unveils limited edition 500e Parmigiano edition – featuring detachable cheese grater and lifetime supply of Parmigiano

• FIAT has launched the UK limited edition 500e Parmigiano edition
• Car, exclusive to the UK, and comes with detachable Parmigiano cheese grater front grille, an unlimited supply of Parmigiano and recipe book containing 500 cheesy recipes
• Car on sale from April 1^st until National Cheese Day, June 4^th  
• Only available to buy in the UK to help Brits enjoy a taste of La Dolce Vita

FIAT has launched a deliciously innovative limited-edition, the 500e Parmigiano, exclusively for UK buyers.

With a recent FIAT survey highlighting two thirds of Brits want to live a more Italian way of life, this limited-edition’s combination of style, sustainability, and a sprinkle of cheesy goodness is set to revolutionise the way drivers experience La Dolce Vita – or a taste of the sweet life – in the UK, while on the move.

Built with the finest Italian craftsmanship, the limited edition comes with a stainless-steel detachable front grille that doubles up as a high-quality Parmigiano cheese grater, perfect for those weekend picnics as the weather heats up.

To use, simply press the grater icon on the infotainment system and the grater will pop out. Reinstalling is even easier; it just smoothly clicks back into place.

A portable grater cleaning kit has also been created and fits neatly in the car’s glove box so you can keep the grater clean on the go.

When you opt for the 500e Parmigiano edition, you not only get a stylish upgrade for your car with the detachable grill but also delicious bonuses, including a lifetime supply of authentic Parmigiano cheese and an exclusive recipe book filled with over 500 Parmigiano recipes, ensuring that drivers and passengers can enjoy a fresh taste of Italy wherever they go.

"Combining beautiful Italian design with limitless versatility, the 500e Parmigiano UK edition adds a touch of culinary delight to every drive – whether you’re grating cheese for your pasta at home, on the go or indulging in a cheesy snack during your commute, " says Parma San, Chief Cheese Officer at FIAT UK.

Available for a limited time only, the 500e Parmigiano edition is on sale from April 1^st until National Cheese Day, June 4^th, although there are only 500 being made so cheese fanatics should take note and get in there quickly.  

The car will only go on sale in the UK, is being built to order and will be the same price as an entry Fiat 500e, available from £25,195 with the Fiat e-Grant.

1^st April 2024

Ref: 24-14

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