FIAT showcases 600 Hybrid La Prima and 500e Giorgio Armani Collector’s Edition at Marzamemi Summer Festival in Richmond, London

• Fiat 600 La Prima and 500e Giorgio Armani Collector’s Edition are on display at the Marzamemi Summer Festival in Richmond, London on 5^th and 6^th July 2025

• FIAT retailer, Stellantis &You Fiat West London, is also present and sponsoring the two-day event
• Marzamemi Festival is an Italian-themed, family friendly destination with delicious street food, refreshing summer drinks and Sicilian inspired live music, shopping tents and much more

FIAT UK is joining a host of other Italian brands in Richmond’s Old Deer Park for the two-day Marzamemi Festival.

Celebrating its second year, the festival is named after Southern Italy’s seaside town and is taking place on Saturday 5^th July and Sunday 6^th July.

It will showcase dozens of Italian brands across a weekend of food, drinks, music, style and is a celebration of Italy’s rich culture.

FIAT will be showcasing two cars at the event: the 600 Hybrid La Prima and the 500e Giorgio Armani Collector’s Edition and both cars will be on display throughout the two-day festival.

Stellantis &You Fiat West London, one of the latest additions to the FIAT retail network, is a sponsor of the festival and representatives from the Stellantis &You team will be on hand to show festival goers around the two models.

Giuseppe Cava, managing director FIAT UK, said: “It is a pleasure to display two of our newest models at the Marzamemi Festival in London, a fitting location to showcase the best in Italian style and technology. It is also great to support our retail partner, Stellantis &You Fiat West London.  

“At FIAT, one of our aims is to bring La Dolce Vita to the UK, so a summer festival is the perfect place to display some of the new and exciting cars we have to offer.”

The Fiat 600 is available as full electric, Hybrid 100HP or Hybrid 136HP all with automatic transmission and the La Prima version, which is available in a choice of beautiful colours, offers style, technology and comfort.  

Designed as a compact SUV, Fiat 600 offers the ideal solution for both city lovers and outdoor enthusiasts, embodying FIAT’s values of Italian style and sustainability. It’s cool and beautiful, is generously sized to comfortably fits five occupants, and has best-in-class front storage.

The Fiat 500e Giorgio Armani Collector’s Edition represents Italian design, style and craftsmanship, a harmonious blend of elegance and ethical commitment. This special creation stands out with “GA” logo on the wheels and seats, while the Italian designer's signature appears on the dashboard, the interior of the doors and the rear window. Available in two unique and exclusive colours, Dark Green and Ceramic Greige, the exterior design aims for subtlety and uniformity, to achieve a monochromatic effect: pure, essential and in line with Armani's style.

The 500e Giorgio Armani Collector’s Edition is powered by an electric motor delivering 87 kW and 118 hp, providing an impressive range of up to 198 miles (WLTP combined cycle). Additionally, the car is fitted with the latest ADAS and a Level 2 assisted driving system, ensuring both advanced functionality and a safety.

Stellantis &You, Sales and Services is the manufacturer-owned retailer group of Stellantis, with 28 locations across the UK. Discover more at www.stellantisandyou.co.uk 

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Contact:

VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com

TEL +44(0)7385 114390 

MICHAEL ARNOLD
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JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
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