FIAT SERVICE CUSTOMERS BENEFIT FROM FREE ALLIANZ ROADSIDE ASSISTANCE

• FIAT UK celebrates 100,000 "myFIAT" customers with free roadside assistance with every FIAT service
• Offer open to all "myFIAT" customers who service their FIAT passenger car, up to ten years old, at a participating FIAT dealership
• Roadside assistance is provided by Allianz Global Assistance UK

FIAT Group Automobiles UK is celebrating reaching the 100,000th "myFIAT" customer milestone by offering 12 months' free roadside assistance, provided by Allianz Global Assistance UK, with every service completed at a participating FIAT dealership. The offer is free to all "myFIAT" customers who service their FIAT passenger car, up to ten years old, at an authorised FIAT dealership.

The "myFIAT" loyalty programme can be joined at the point of service at no extra charge and in addition to the peace-of-mind provided by 12 month's free roadside assistance, the offer also includes the expertise of fully-trained and certified FIAT technicians, free software updates and genuine FIAT parts, guaranteed for up to 24 months.

The roadside assistance service is provided by Allianz Global Assistance UK and includes "Home Start" and recovery of the vehicle to the nearest authorised FIAT dealership if it cannot be repaired at the side of the road. More details, including the terms and conditions, are available at participating FIAT dealerships.

According to Richard Green, Contracts Marketing Manager at FIAT Group Automobiles UK: "Offering our "myFIAT" customers a premium roadside assistance service at no extra charge underlines our commitment to offering FIAT drivers more. Having regular maintenance carried out at an authorised FIAT dealership not only offers the assurance of the best quality parts and workmanship, when combined with Allianz roadside assistance, it makes unbeatable financial sense too."

Lee Taylor, Automotive Director of Allianz Global Assistance UK noted: "Being awarded this programme is testament to the strong and growing relationship we are building with FIAT Group Automobiles since we began providing roadside assistance services earlier this year.  Whilst today's economic climate still continues to put pressure on car sales volumes, we are dedicated to supporting our manufacturer clients in maximising customer loyalty with innovative solutions."

For more information on the FIAT range visit www.fiat.co.uk

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FIAT Group Automobiles UK Press Office Contacts:

Conor Twomey
FIAT, Alfa Romeo,
FIAT Professional
+44 (0)1753 519403
conor.twomey@FIAT.com

Puneet Joshi
PR Officer all brands UK & Ireland
+44 1753 519591
puneet.joshi@FIAT.com