FIAT launches the Dolce Vita Lounge at Kendal Calling

• FIAT is bringing a taste of La Dolce vita to Kendal Calling this summer, announcing a new partnership with one of the UK’s most loved family-friendly festivals as Principal Automotive Partner.
• Kendal Calling will take place between 30^th July and 2^nd August at Lowther Deer Park in the Lake District.
• FIAT’s Dolce Vita Lounge will provide a welcoming space for festival guests to relax, recharge and enjoy the festival at their own pace.
• The all-new award-winning Grande Panda will be showcased throughout the weekend.

Set in the stunning surroundings of Lake District, the mid-summer festival Kendal Calling has firmly established itself as one of the UK’s most popular, family-friendly festivals, attracting music lovers from around the country with its eclectic line-up and unique blend of entertainment, arts and family experiences.

The festival’s headline acts include Two Door Cinema Club, Biffy Clyro, Wolf Alice and The Kooks, alongside a host of other bands and special guests performing throughout the four day event in the picturesque surroundings of Lowther Deer Park.

FIAT’s Dolce Vita Lounge will be open to all, serving as a vibrant retreat where festival guests can relax, recharge and enjoy an Italian-inspired drinks menu. Families can take advantage of dedicated play areas for children, while guests will also have opportunities to win FIAT-themed prizes and Italian-inspired gifts.

The award-winning New Grande Panda will be the centrepiece of the Dolce Vita Lounge, with FIAT encouraging guests to get up close to the model and experience its styling firsthand. Combining distinctive design and unmistakable character, the New Grande Panda adds a unique touch of Italian style to the festival, serving as a standout design feature within the activation.

The New Grande Panda was launched in the UK earlier this year and draws inspiration from the iconic Panda of the 1980s with its compact shape, clean lines, and organised interior. The New Grande Panda offers families a joyful car that’s stylish throughout, playful for all, and affordable. Designed for modern life, it combines practicality with FIAT’s signature sense of fun.

Kendal Calling, running from Thursday 30th July until Sunday 2nd August, offers far more than just music. Alongside headline performances across eleven stages, visitors can explore art installations, fire gardens, light displays and woodland experiences, as well as comedy, cinema, a disco and a Beer Festival celebrating breweries from across the North. With dedicated kids' workshops and family activities throughout the weekend, there's something for all ages to enjoy.

Kris Cholmondeley, Managing Director of FIAT UK, said: “Kendal Calling is all about bringing people together for a weekend of music, family fun and unforgettable experiences - values that embody FIAT’s spirit.

“Our new Dolce Vita Lounge gives festival guests a place to relax and enjoy a little taste of Italy, while getting up close to the award-winning New Grande Panda. We’re excited to be a part of this year’s festival and look forward to welcoming visitors throughout the weekend.”

To find out more, visit https://kendalcalling.co.uk/information/partners

 13^th July 2026

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Contact: 

VINCE CLISHAM
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JEREMY TOWNSEND
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