FIAT ANNOUNCES SPECIAL 2023 ‘RED’ LIMITED EDITIONS SUPPORTING THE GLOBAL ‘RED’ CAMPAIGN

15 February 2023, London - FIAT UK unveil their 2023 ‘RED’ limited edition models that will help contribute to their global fund-raising partnership with (RED).  The (RED) range includes the all-electric 500, 500C, 500 Hybrid, 500X, and Panda. 

Available to order now, the Fiat ‘RED’ editions are available in a vibrant red to show support for the cause; a ‘RED’ Fiat is a (RED) product and is part of the global commitment. (RED) partners with the world’s most iconic brands and people to create products and experiences that fight AIDS and the injustices that enable pandemics to thrive.

The special edition features unique upholstered fabric seats with (RED) details, with the 500 featuring red painted dashboard, mirror covers, bespoke steering wheel logo and (RED) detailed front grille as well as 16” alloys with (RED) wheel centre hubcaps.

FIAT (RED) vehicles provide owners with products that offer a healthier atmosphere inside the car; the air cabin filter has been treated with a biocide substance that’s extremely effective against bacteria preventing re-aerolisation, The seat fabric and steering wheel upholstery are protected for prolonged use against viruses, bacteria and fungi.

Each FIAT (RED) model comes with a unique welcome gift comprising a dedicated (RED) car key cover and a sanitiser gel dispenser.

For a limited time, FIAT (RED) models are available with special financial incentives including a FIAT deposit contribution of up to £1,000, 6.9% APR Representative* on a FIAT PANDA (RED), raising up to £3,000, 6.9% APR Representative^ for the 500e (RED).

All monies generated by (RED) supports life-saving programmes that empower health workers and provide testing, treatment and care. Stellantis brands FIAT, Jeep and RAM have committed, through the partnership with (RED), to donate a minimum of $4 million to The Global Fund between 2021 and 2023.

Damien Dally, UK Managing Director, FIAT and Abarth, commented, “Our Fiat (RED) special editions not only contribute to the fight against global health emergencies, but offer our customers the opportunity to purchase a car with conscious and purpose in a beautifully designed product.  We’re excited to launch the 2023 ‘RED’ campaign that promotes the good work the FIAT partnership with (RED) delivers and we’re looking forward to seeing these unique models with their new owners.”

ENDS

For more information on FIAT and Abarth, please contact:

Kate Oyler, Head of PR, kate.oyler@stellantis.com, 07796 447124

About Stellantis

Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.

About (RED)

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises. Every action you take with (RED) saves lives. To date, (RED) has generated over $700 million for the Global Fund, helping more than 245 million people. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.

 
*Offer available on Fiat Panda RED MY23. 48 month term. £2,395 customer deposit. £6,696 optional final payment. 6,000 miles p.a. PCP sales until 31/03/23. Subject to status. Fiat Financial Services, SL1 0RW.

^Offer available on Fiat 500e RED MY23 range. 36 month term. Minimum 14% customer deposit required. 6,000 miles p.a. PCP sales until 31/03/23. Subject to status. Fiat Financial Services, SL1 0RW.