FIAT 500C MUSIC LIST TAKES TOP HONOUR AT INNOVATION AWARDS

The Fiat 500C Feelgood Playlist has won a top category in this year's MediaGuardian Innovation Awards.

The Playlist - in which music lovers choose favourite tracks that can be shared and enjoyed by others - has taken the Community Engagement category in the prestigious awards, held recently (25 March) in London.

Last year Fiat, together with digital agency AKQA and media organisation Mediaedge:cia, teamed up with Spotify, the digital music service, to create the Feelgood Playlist - possibly the world's greatest collection of summer tunes for the Fiat 500C. In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 - a perfect selection to enjoy on the move.

"The idea behind the Playlist was to promote the new 500C to a fresh audience of ‘free-thinkers'," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.

"And not only have we managed to achieve that, but we have won the backing of the industry too, as these important MediaGuardian awards show. I am delighted that we have won this accolade as we move forward with more ideas for Fiat 500 and 500C."

The Fiat 500C starts at £12,300 (OTR) for the 1.2 Pop, rising to £16,100 (OTR) for the 1.3 16v MultiJet Lounge.

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For further information please contact:
Peter Newton, Public Relations Director
Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer

Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

E-mail addresses: peter.newton@fiat.com / tom.johnston@fiat.com / puneet.joshi@fiat.com

This press release and image are available on www.fiat4media.co.uk