FIAT 500 TO ENTER GUINNESS BOOK OF RECORDS

The classic Fiat 500, a direct descendant of which is set to become an automotive star of 2007, has just qualified for The Guinness Book of Records, as, earlier this month, more than 750 Cinquecentisti created the world's longest one model traffic ‘jam' at over three kilometres in length!

More than 5000 enthusiasts gathered at Garlenda in Italy for the 23rd International Fiat 500 Owners Meeting, to watch 500 Fiat 500 cars create the largest 500 insignia in the world on the Dei Fiori racecourse at Villanova d'Albenga. Then, as the ‘convoy' headed off towards Casanova Lerrone, it exceeded the two miles in length required to beat the record.

But, of course, this is really just a rehearsal!

Because next year is the 50th anniversary of the Fiat 500, and it will also be the eve of the new Fiat 500 launch, so the Fiat 500 Club Italia, organisers of the event, are calling on Fiat 500 owners and fans from around the world to start making preparations to travel to Italy for the biggest Fiat 500 event in history.

"The Fiat 500 is loved by everyone who enjoys simple things. It is a car that unites the world," says Domenico Romano, honorary president and founder of the Club.

Meanwhile Fiat 500 enthusiasts all over the world are making huge contributions to the new car via its website at www.fiat500.com

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For further information please contact:

PETER NEWTON Public Relations Director

or Puneet Joshi Press Officer

Fiat Auto (UK) Limited
Tel: 01753 511431 Fax: 01753 516871

E-mail addresses: peter.newton@fiat.com/puneet.joshi@fiat.com