ELLA EYRE TAKES DELIVERY OF HER NEW CORAL RED FIAT 500C LOUNGE

• Rising star Ella Eyre has taken delivery of her new FIAT 500C from Marylebone Motor Village in London
• Ella opted for a 500C Lounge in one of the new range colours, Coral Red, combined with a tan convertible roof
• Powered by FIAT’s award-winning TwinAir engine, Ella will use her new FIAT 500C for nipping about London during breaks in her hectic schedule
• Ella Eyre performed the re-mastered iconic track “Best of My Love” during the new FIAT 500 launch event in London
• The song, and Ella’s voice, appear in the TV advertising campaign for the new FIAT 500 in the UK

Singer-songwriter Ella Eyre has taken delivery of her new FIAT 500 from Marylebone Motor Village in London. The 21-year old musician opted for a 500C Lounge in one of the latest colours in the range, Coral Red, combined with a contrasting tan convertible roof.

Powered by the award-winning “TwinEyre” turbo engine, Ella opted for the lowest-emission 85hp version (90g/km) to use her new 500 whenever she is home in London, taking advantage of the 500C’s manoeuvrability and lively acceleration to zip through traffic en route to public appearances, recording sessions and visits to friends and family.

Ella was the voice of the FIAT 500 launch event in Potter’s Field in London. Building on the “Icon Reloaded” theme, FIAT UK collaborated with Ella to re-master the iconic disco hit “Best of My Love” which she performed live on stage with the new FIAT 500. The song will feature on television advertisements for the new FIAT 500.

Taking delivery of her new FIAT 500, Ella commented: “I’m in love with my New FIAT 500! It’s so much fun to drive and perfect for city living!” Like so many FIAT 500 drivers, the talented artist has even named her car, introducing “Fernando” to her quarter-of-a-million Twitter followers with a pic of Ella behind the wheel.

Ella Eyre’s debut album, Feline, has just been released in the UK and is already a top-ten hit and she embarks on a UK Tour in November.

The New FIAT 500 builds on the success of its predecessor, which amassed more than 1.5 million sales since it was launched in 2007, retaining the unmistakable personality that has made it a global best-seller, while adding advanced technologies, improved efficiency, even more customisation ideas and a Centro Stile FIAT-refreshed exterior and interior.

The FIAT 500 range starts from just £10,890 OTR for the 1.2 Pop hatchback, with the convertible 500C range starting at £13,540 OTR. The FIAT 500C TwinAir 85hp Lounge that Ella is driving is priced from £16,590 OTR.

More information on the new FIAT 500 is available on www.fiat.co.uk. Details of Ella Eyre, her debut album Feline and her upcoming tour are available on www.ellaeyre.com A video of Ella’s performance of the Emotions hit “Best of My Love” at the launch of the new FIAT 500 is available to view here:www.youtube.com/watch?v=GqVZr-d8t-s 

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FIAT Chrysler Automobiles UK Press Office Contacts:
Kate Saxton, Public Relations Director, all brands UK & Ireland +44 (0)1753 519592kate.saxton@fcagroup.com
Conor Twomey - FIAT, Alfa Romeo, FIAT Professional +44 (0)1753 519403 conor.twomey@FCAGroup.com
Puneet Joshi – PR Officer all brands UK & Ireland+44 (0)1753 519591 puneet.joshi@FCAGroup.com