DELIGHTED DESIGNER WINS DUCATO VAN

Jane Williams, an interior designer from Birmingham, is now the proud owner of a brand new Fiat Ducato van, after her daughter Cheryl entered a competition at her local Wickes store!

In winning the new Ducato, Cheryl and Jane triumphed over thousands of other entrants in a joint Fiat Commercial Vehicles/Wickes Home Improvement Centres competition held in 171 Wickes stores nationwide. Regular customers at Wickes, Cheryl and Jane Williams correctly answered a question relating to Wickes power tools.

Akil Panjwani, Store Manager at Edmonton, commented: "We are delighted that the winner was a customer who entered the competition here at Wickes Edmonton. We look forward to providing continued customer service for Cheryl and Jane, and even more products to fit into their new van!"

Fiat Commercial Vehicles/Wickes Home Improvement Centres formed a partnership which ran throughout 2004. The partnership helped both companies to 'drive' customers into Wickes stores and into Fiat dealerships for test drives. It also allowed both companies to share information.

Paul Godden, Brand Manager, Fiat Commercial Vehicles comments: "This presentation was the culmination of a joint marketing initiative between Fiat Commercial Vehicles and Wickes in the UK. The competition has been a great success and we are absolutely delighted for Cheryl and Jane. We are confident their new Fiat Ducato will prove an invaluable tool for the development of their business."

FIAT - Note to editors

Fiat Auto's commercial vehicle business is performing particularly well in the UK, with sales up 46% in the last two years. In volume terms, Fiat Commercial Vehicles has increased worldwide sales from 275,000 in 2003 to 307,000 in 2004.

WICKES - Note to editors

Wickes has 171 stores nationwide (as of 09.04.04). Wickes is an established brand within the UK DIY Market and is highly differentiated from its competitors. Wickes stores are designed to appeal to serious DIY customers, who carry out more complex projects, and tradesmen, who undertake general repairs, maintenance and improvement projects for households.

ends.

For further information please contact:

PETER NEWTON Public Relations Director

or

Puneet Joshi Press Officer

Fiat Auto (UK) Limited

Tel: 01753 511431

Fax: 01753 516871

E-mail addresses: peter.newton@fiat.com/puneet.joshi@fiat.com

This press release is also available on www.newspress.co.uk

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