VIVATECH 2026: DS N°7 WILL BE THE AMBASSADOR FOR THE ADOBE FIREFLY GENERATIVE AI SOLUTION

• From the 17 to 20 June, DS N°7 will be at the forefront of the VivaTech trade show, Paris, on the Adobe stand

• Visitors will be able to customise their own unique version of DS N°7 using Adobe Firefly, the leading generative Artificial Intelligence

• DS Automobiles and Adobe are opening up a limitless creative space at VivaTech, where visitors can design their own DS N°7 by exploring a wide range of colours, textures and visual elements

• DS Automobiles will be showcasing the new DS N°7, its latest creation with a range of up to 459 miles

Long-standing partners DS Automobiles and Adobe are joining forces for the VivaTech 2026 show in Paris from 17-20 June. The brand and Adobe - the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms - will bring together automotive design excellence and the power of artificial intelligence. At the forefront of this partnership is the DS Automobiles latest creation, DS N°7, which will be displayed in 3D on the Adobe stand’s giant screens (Hall 7, stand 2F10).

Visitors will also be invited to create their own interpretation of DS N°7 through interactive terminals. Unlike a traditional configurator, where restrictions would apply, Adobe will open up a new realm of creative possibilities. Colours, textures, driving environments will become tools for self-expression, enabling each visitor to personalise the vehicle according to their own vision.

Once their design is complete, Adobe Firefly will generate a unique visualisation of the car in just a few seconds. Participants will leave with a downloadable image of their creation and a metal keychain of their design as a souvenir of this unique creative experience.

“Our collaboration with Adobe is a perfect example of how DS Automobiles is embracing the potential of generative artificial intelligence tools such as Adobe Firefly, which can transform the way we communicate and fuels our creativity.

At VivaTech, around our new creation N°7, we are giving substance to our vision of the customer experience generating emotion at the very first meeting.”

Bastien SCHUPP, DS Automobiles Marketing and Communications Director

Located at the heart of a stand spanning more than 300m², this immersive experience embodies the shared vision of DS Automobiles and Adobe: innovation is no longer defined by the product alone, but by the experience that surrounds it.

DS Automobiles brings the object of desire - a compact SUV with distinctive sculptural silhouette designed to deliver comfort and efficiency while an electric range up to 459 miles (WLTP).  Adobe enhances the experience with layer of generative AI that amplifies emotion through the creativity, personalisation and playful interaction.

Together DS Automobiles and Adobe demonstrate how generative AI – and Adobe Firefly in particular, enables leading brands to produce personalised and engaging creations, all in a secure digital environment.

Since its creation, DS Automobiles has been using Adobe solutions

Adobe has long been a strategic technology partner of DS Automobiles, supporting its digital transformation on a global scale and enabling it to benefit from and leverage various solutions organised around three pillars:

• Adobe Experience Manager, to operate a web ecosystem around the world
• Adobe Commerce, to deliver omnichannel shopping experiences
• Adobe Creative Cloud and Adobe Acrobat, for workflow creation and document management

At VivaTech, DS Automobiles and Adobe are highlighting Firefly generative Artificial Intelligence, which uses models exclusively trained on licensed or public domain content. Firefly models are designed to help minimise commercial and reputational risks, while enabling brands to fully leverage the potential of AI. For DS Automobiles, this translates into the ability to modify image backgrounds and adapt visuals to each market, while preserving the realism and visual integrity of its cars.

From dream to reality with a DS PRIVILEGE weekend to be won!

At VivaTech, each visitor will be able to personalise their DS N°7, which will then be entered into a prize draw. The winner will receive a DS PRIVILEGE weekend. It will then be a question of going from the DS N°7 of their dreams to reality: time for an unforgettable weekend at the wheel of a DS.

ENDS

PRESS CONTACTS

Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783  

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038  

ABOUT DS AUTOMOBILES  

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, N°7 and N°8.

Designed for clients seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.

With numerous records since its entry into formula e in 2015, including two double teams’ and drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 350 horsepower and 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to electric by launching N°4 with up to 450 kilometers of range, N°7 with up to 740 kilometers of range and N°8, the new DS flagship providing up to 750 kilometers of range.

With presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.

Follow news from DS on www.DSautomobiles.co.uk @DS_UK